Tagged 'retailing'

The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO Suzy Batiz

Posted by Rick Mathieson on September 12th, 2013 at 8:46 am

In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.

> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<

In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more

Top 5 Creative QR Code Campaigns 2012 (Video)

Posted by Rick Mathieson on December 21st, 2012 at 4:01 pm

Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.
A look at five favorites:
5. VW’s Creative ‘Crate Code’
You’ll love the payoff (or payload, that is).
4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar
QR Codes play Cupid.
3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival
You scan me, I'll scan you.
2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation
Drool not included.
1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%
This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).

Q&A: Enter: Social + Mobile + Local + Commerce

Posted by Rick Mathieson on August 22nd, 2012 at 5:00 pm

Move over SoLoMo - SoLoMoCo is here.
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<
(Approx 5:27)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The... Read more

Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Posted by Rick Mathieson on August 20th, 2012 at 6:20 pm

Is Foursquare upping its game?
Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-Founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)
But as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.
In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.
In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.
SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)
>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<
(Approx 5:40)
Also, don't miss:
PART... Read more

Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

Posted by Rick Mathieson on August 16th, 2012 at 8:30 pm

Will Facebook be able to save some face in light of its apparent free fall?
In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).
As I open up questions to the group, we get a perspective on Facebook's challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.
Can Facebook effectively monetize mobile. And if so, what models might it employ?
Our panelists - a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.
 
>> CLICK HERE to Listen to: Social + Mobile + Local & The Facebook Free-Fall (Roundtable Pt 3) <<
(Approx 7:52)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success