Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor
advertising in general - potentially turning advertising displays into
pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Other videos include Retail Clothing Scenario and Toy Store Scenario.
Read more about the initiative here.
The National Retail Federation is predicting back-to-school spending will decline by nearly 13% this year, but retailers shouldn’t be discouraged from capitalizing on one of summer’s peak shopping opportunities.
As mobile commerce and engagement continues to compound daily, today’s parents have come to depend on mobile content more than their Saturday night babysitter. From coupons, to media, to apps, back-to-school shopping is a prime time to target this group and drive mobile, online and in-store sales.
However, the ability to engage parents and kids alike with mobile campaigns requires a blend of relevant content, correct timing, and ease-of-use. This back-to-school season, rather than just being another offer stuffed in an already full inbox, use mobile to connect to consumers in-the-moment, and spur spending both online and off.
When executed correctly, mobile coupons are digital morsels of traffic-driving goodness that arrive just in time to complement a consumer’s need—right then and there. Combined with an easy redemption method such as barcode scanning or offer codes, your mobile coupons can pro-actively address a need, instead of pushing yet another email offer. As a result, the chances that consumers will redeem your offer—in-store or directly from their phones—increases significantly.
Nickelodeon recently used an in-store campaign to offer a... Read more
With more than 90% of retail happening in traditional brick and mortar stores, retailers can use Amazon’s strategies to their own advantage.
Point Inside makes its predictions for what the company thinks will happen in 2013 as the worlds of mobile and brick and mortar retail continue to integrate.