This is an interesting new infographic from Havas Worldwide; which kind of digital shopper are you? What about your customers?
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Posted in Emerging Platforms, Media Planning & Buying, Opinions | No Comments »
Brands and marketers’ growing desire to connect with consumers via social media is nothing new. Plenty of data and insights exist to help us better understand how to make smart marketing decisions within major social media sites like Facebook and Twitter, but what about the blogosphere?
That’s where this study aims to help; we recently conducted a groundbreaking research survey with bloggers to help give marketers a better idea on how to work with and connect the blogosphere to their campaigns.
In our research we discovered that, although it does still carry some weight for bloggers, money isn’t king in the blogosphere. Bloggers spend a great deal of time honing their craft and building their audiences, and want to be respected for their time and expertise.
Some of the few key insights we uncovered include:
Statistic: 75% of bloggers’ primary reason for blogging is NOT revenue generation. Their passions for sharing information and blogging as a hobby are the top reasons to blog.
Advice: Do your due diligence before outreaching to bloggers. Read their content, and if possible, look for bloggers that already have an affinity for your brand. While some bloggers are only in it for the money, most aren’t, and you’ll be much... Read more
Mobile marketing is going to make some major moves in 2013 - just not how most imagine.
Following up on our list of Top 10 Mobile Marketing Initiatives of 2012, it's time to look at some trends we'll see emerge and/or evolve in the year ahead.
Among the most prominent (not necessarily in this order):
5. Mobile Advertising Picks Up Speed (For A Time)
According to Forrester Research, mobile ad spend will boom next year - to $15 billion. Why? Because consumers now spend 10% of their media consumption time on mobile devices, yet mobile attracts less than 10% of ad dollars. The firm reasons that the old school Internet's ad growth from 8% of spend to 22% of spend means mobile must follow course (even though marketers get less and less from that increased Internet spend). But, the firm says, even a small step toward closing the gap will mean big dollars for this medium.
I'm not completely convinced. As a marketer, I find mobile advertising a bore (even some of the newer, much hyped expandable ad units). As a consumer, I find it all a snooze fest.
Mobile's far more powerful than just trying to replicate ad models from the old school Internet and... Read more
Tags: advertising, apps, becher, branding, coca-cola, coke, commerce, CRM, digital, forrester, heineken, location, marketing, media, mobile, nike, print, research, sap, shop2mobi, social, starbucks, traditional, vail
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Wireless, Word of Mouth | 1 Comment »
With social network membership swelling, analysts are becoming ever more aware that social media can predict certain cultural events and decisions. This is readily apparent in the film industry, where social chatter, trending hash tags, and early viewer sentiment are easy barometers for determining whether a movie will be a blockbuster or a bomb.
Identifying box office returns is just the tip of the iceberg of what’s capable with social data. Analysis of social engagement data on a much deeper level can uncover unstated preferences and help match ad messages to consumers. It can even help identify which presidential candidate a user is likely to vote for.
With the presidential election ever closer, 140 Proof wanted to test the hypothesis that users identified as either liberal or conservative would be interact more readily with content that matched their political preferences. The study used historical data on social media engagement and current network associations to segment users into potential political parties and then record their engagement rates with political content.
Segmentation relies on publicly available social data, including user connections like friends and other accounts they follow. Fore example, you can safely place current @BarackObama followers in the liberal bucket. Shared content is... Read more
The key takeaways from the report come from the measurement side. Commerce is relatively easy to measure. Sales lift, conversions, attribution – we know how to do all this. However, content is going to take a more sophisticated measurement approach. Brands need to get to the content that produces passion and we need more immediate measurement tools from advertising on those sites. It’s not necessarily about clicks. Learning about the audience and their behaviors and preferences is just as important. The definition of affluence is changing. Luxury brands need to change with it.