Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.
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Display Ad Targeting Strategies
Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am
Tags: contextual targeting, display ads, geo-targeting, online display, remarketing, retargeting, Vantage Local
Posted in Media Planning & Buying, Opinions | 1 Comment »
Use Remarketing to Extend Your Online Presence
Posted by Leslie Van Zee on August 16th, 2012 at 6:09 pm
Remarketing increases your website's success by allowing your ads to follow visitors around other sites they visit on the internet and remind them of what your website has to offer.
Tags: banner ads, display ads, online display ads, remarketing
Posted in Targeting | 3 Comments »
Creating an Effective Lead Generation Program
Posted by Dinesh Boaz on April 17th, 2012 at 9:17 am
Online lead generation, an effective and growing digital marketing solution for brand advertisers, has seen some recent media coverage with the acquisition of the preeminent lead generation conference, LeadsCon to Access Intelligence last week. With online lead generation registering an impressive 20% growth rate in 2011 and continuing to grow in 2012 according to an IAB/PwC study, lead generation is a great way for brand advertisers to acquire new customers or build a database.
Successful across multiple verticals including consumer services, financial, retail, insurance and automotive, lead generation is a win-win for both the buyer and seller since the consumer is requesting information on a product that they are interested in and the brand is pitching their product to somebody who is already interested and has granted permission to the company to send them more information.
Since lead generation is a cost effective medium to acquire new potential customers, following are eight steps to creating a successful lead generation program:
Step #1- Establish a comprehensive plan that ties in sales and marketing goals and then establish goals for the lead generation campaign. While lead price should be a factor in measuring success, it should not be the sole metric but rather there should... Read more
Tags: Digital Marketing, lead generation, remarketing
Posted in Media Planning & Buying, Opinions, Targeting | 2 Comments »
Retargeting, the missing piece of the Conversion Puzzle
Posted by Osman Bangura on September 9th, 2010 at 8:19 am
Article Highlights.
• When will marketers start thinking beyond the click?
• No retargeting strategy = Impressions-waste, and Impressions-waste = Budget wasted
• How remarketing brings back lost prospects to convert
• Traditional campaigns drive traffic to your website, and retargeting fill in the missing piece of the conversion puzzle
• Cost effective, fewer impressions = higher response rates, that is the secret about retargeting
In today’s marketing world where an increment in advertising ROI has become even more indisputable, an online campaign without a retargeting strategy is ‘advertising spend wasted’, because of the costs incurred to attract and get valuable traffic to a website. Retargeting is the ultimate marketing technology to fill in the ‘missing piece on the conversion puzzle’. Using a retargeting strategy increases the performance of online campaigns as budget wastes are tremendously cut down through effective targeting. It also has the ability to lower acquisition costs, and double return conversion. Despite its proven effectiveness, most online marketers still lack a retargeting strategy.
It is an indispensable marketing technology that perfectly compliment display and search campaigns.
Impressions-waste
Marketers continue to spend lots of money on getting qualified traffic to their websites, acquiring relevant leads, or specifically targeting a potential prospect through ad networks or in... Read more
Tags: conversion, conversion puzzle, marketing technology, remarketing, retargeting
Posted in Ad Serving, Targeting | 8 Comments »
