Tagged 'remarketing'

The Single Biggest Mistake Marketers are Making?

Posted by Willie Pena on March 19th, 2015 at 6:23 am

To answer this question, I turned to Jerry Jao, CEO and Co-Founder of Santa Monica, CA-based Retention Science. His firm sells an automated marketing platform which profiles and predicts customer behavior in order to deliver contextual messaging at the best possible times. If you read my  earlier piece with my coverage of Adobe Summit, then you know just how important context is becoming to marketers.

While whoever I ask about the biggest marketing mistakes has their own bias and provides a different response, Jerry's answers reiterate a well-known -- yet often ignored -- precept about customers and how to derive the greatest ROI from marketing dollars: namely, it costs far less to retain existing customers than to market to new ones.
Read on for his take on the subject.
Tell me a little about your background and why you decided to found Retention Science?
Both my co-founder and I had experience selling products online, from video games to comic books to electric violins. We soon saw firsthand the challenge of retaining existing clients, and just as quickly realized that our problem was far from unique. Most businesses were not – and still aren’t – spending enough on customer retention.
This was despite the... Read more

Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

Use Remarketing to Extend Your Online Presence

Posted by Leslie Van Zee on August 16th, 2012 at 6:09 pm

Remarketing increases your website's success by allowing your ads to follow visitors around other sites they visit on the internet and remind them of what your website has to offer.

Creating an Effective Lead Generation Program

Posted by Dinesh Boaz on April 17th, 2012 at 9:17 am

Online lead generation, an effective and growing digital marketing solution for brand advertisers, has seen some recent media coverage with the acquisition of the preeminent lead generation conference, LeadsCon to Access Intelligence last week.  With online lead generation registering an impressive 20% growth rate in 2011 and continuing to grow in 2012 according to an IAB/PwC study, lead generation is a great way for brand advertisers to acquire new customers or build a database.
Successful across multiple verticals including consumer services, financial, retail, insurance and automotive, lead generation is a win-win for both the buyer and seller since the consumer is requesting information on a product that they are interested in and the brand is pitching their product to somebody who is already interested and has granted permission to the company to send them more information.
Since lead generation is a cost effective medium to acquire new potential customers, following are eight steps to creating a successful lead generation program:
Step #1- Establish a comprehensive plan that ties in sales and marketing goals and then establish goals for the lead generation campaign. While lead price should be a factor in measuring success, it should not be the sole metric but rather there should... Read more

Retargeting, the missing piece of the Conversion Puzzle

Posted by Osman Bangura on September 9th, 2010 at 8:19 am

Article Highlights.
• When will marketers start thinking beyond the click?
• No retargeting strategy = Impressions-waste, and Impressions-waste = Budget wasted
• How remarketing brings back lost prospects to convert
• Traditional campaigns drive traffic to your website, and retargeting fill in the missing piece of the conversion puzzle
• Cost effective, fewer impressions = higher response rates, that is the secret about retargeting
In today’s marketing world where an increment in advertising ROI has become even more indisputable, an online campaign without a retargeting strategy is ‘advertising spend wasted’, because of the costs incurred to attract and get valuable traffic to a website. Retargeting is the ultimate marketing technology to fill in the ‘missing piece on the conversion puzzle’. Using a retargeting strategy increases the performance of online campaigns as budget wastes are tremendously cut down through effective targeting. It also has the ability to lower acquisition costs, and double return conversion. Despite its proven effectiveness, most online marketers still lack a retargeting strategy.
It is an indispensable marketing technology that perfectly compliment display and search campaigns.
Marketers continue to spend lots of money on getting qualified traffic to their websites, acquiring relevant leads, or specifically targeting a potential prospect through ad networks or in... Read more