Social discovery has, in many ways, empowered us as readers, users, and shoppers. So how can brands leverage social discovery best to influence purchase behavior? One suggestion would be through affiliate marketing.
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The Rise of Social Discovery and Affiliate Marketing
Posted by Meghan Bender on November 7th, 2012 at 2:58 pm
Tags: affiliate marketing, automated affiliate marketing, pinterest, polyvore, reddit, refer.ly, skimlinks, social discovery, spotify, stumble upon, the fancy, twitter, URL shortener, viglink
Posted in Social Media | 4 Comments »
Revenge of the Blogger: Underutilized Social Networks can Empower Your Affiliate Traffic
Posted by Daryl Colwell on May 5th, 2011 at 8:47 am
Have you been told that blogging is sooooo 2009? Well, have I got news for you. According to the 2011 Social Media Marketing Report released by Social Media Examiner, 69% of marketers want to learn about blogging and how it can impact social initiatives. 72% of these marketers cited increasing traffic as a major social media benefit. And while much of the social media emphasis revolves around Facebook, Twitter and LinkedIn, these are not the only social channels that can maximize exposure for your blog. For affiliates interested in utilizing blogs to drive traffic, social bookmarking sites like StumbleUpon, Digg and Reddit are growing in popularity and can generate huge increases in traffic to your blog. More eyes on your blog, the better your chances of driving sales opportunities.
For those of you who live and breathe the cult of Zuckerberg, it may come as a surprise to learn that StumbleUpon topped Facebook as a social media traffic source in Q4 of 2010. StumbleUpon accounted for 43.34% of traffic while Facebook drew in 38%. While I’m not for ditching Facebook’s 600 million+ strong user network exclusively for StumbleUpon, I am a fan of growth. StumbleUpon attracts 500,000 new users monthly and... Read more
Tags: blogs, daryl colwell, delicious, digg, Facebook, LinkedIn, mark zuckerberg, reddit, Social Media, stumbleupon, yahoo, youtube
Posted in Social Media | No Comments »
8 Steps To Social Sharing
Posted by Daniel Flamberg on June 9th, 2009 at 12:00 am
Pass-along has been a constant media multiplier for print vehicles. So its not too surprising that pass-along -- now called sharing or share-to-social -- is becoming an audience and traffic multiplier for online media. In a world where you can virtually broadcast something with a click, enabling pass-along can yield incremental direct and search-driven traffic for a tiny investment in time and technology.
In a growing social media universe, passing along a link can become a tactical marketing strategy to drive direct traffic and to enhance a search effort. The trick is targeting the pass-along options so that your audience will recognize the sharing options and use them in context.
MarketingSherpa ran a test with B2B publisher Smartbrief to test the viability of sharing in a B2B environment and to validate the notion of targeting pass-along links to prospect segments. By identifying the networks most relevant to their audience and embedding icons for sharing on each individual article they increased traffic to their sites from 1351% coming from Facebook to 2070% coming from LinkedIn.
Keep in mind that mass sharing sites like Digg, StumbleUpon, Reddit and Delicious already have massive audiences and have significant search advantages for driving added traffic. Making your... Read more
Tags: delicious, digg, marketingsherpa, pass-along, reddit, social sharing, stumbleupon
Posted in Social Media | No Comments »
The recession: your pivot into successful social media
Posted by Michael Leis on November 13th, 2008 at 12:00 am
A client (who will remain nameless) has recently been lamenting the economic distress leading to people in local offices without clientele. Is there a more perfect scenario to begin establishing a social media presence with resident experts that have extra time on their hands? Let's look at a few of the more commonplace objections that got thrown my way when proposing that now's the time to begin installing a blogging program:
Our people just don't have the time
I just kinda cocked my head like a dog that just heard the door open at this one. A year ago, when everyone was busy, that made sense. Now, with people playing textwirl waiting for the phone to ring, it has become code for "We're afraid of what we don't know."
The answer is: don't worry. There are plenty of people blogging and willing to help you develop a strategy and tactical plan that works for your employees and your organization. It's not an all-or-none situation. Your staff can write first drafts, and then someone professional can spend less time polishing it up. Dollar cost averaging: your know-how, without a ton of billable hours from the agency.
We're not exactly filled with experts
There is a pervasive,... Read more
Tags: blog, digg, reddit, Social Media, stumbleupon, twitter
Posted in Social Media | No Comments »
