Social discovery has, in many ways, empowered us as readers, users, and shoppers. So how can brands leverage social discovery best to influence purchase behavior? One suggestion would be through affiliate marketing.
Pass-along has been a constant media multiplier for print vehicles. So its not too surprising that pass-along -- now called sharing or share-to-social -- is becoming an audience and traffic multiplier for online media. In a world where you can virtually broadcast something with a click, enabling pass-along can yield incremental direct and search-driven traffic for a tiny investment in time and technology.
In a growing social media universe, passing along a link can become a tactical marketing strategy to drive direct traffic and to enhance a search effort. The trick is targeting the pass-along options so that your audience will recognize the sharing options and use them in context.
MarketingSherpa ran a test with B2B publisher Smartbrief to test the viability of sharing in a B2B environment and to validate the notion of targeting pass-along links to prospect segments. By identifying the networks most relevant to their audience and embedding icons for sharing on each individual article they increased traffic to their sites from 1351% coming from Facebook to 2070% coming from LinkedIn.
Keep in mind that mass sharing sites like Digg, StumbleUpon, Reddit and Delicious already have massive audiences and have significant search advantages for driving added traffic. Making your... Read more
A client (who will remain nameless) has recently been lamenting the economic distress leading to people in local offices without clientele. Is there a more perfect scenario to begin establishing a social media presence with resident experts that have extra time on their hands? Let's look at a few of the more commonplace objections that got thrown my way when proposing that now's the time to begin installing a blogging program:
Our people just don't have the time
I just kinda cocked my head like a dog that just heard the door open at this one. A year ago, when everyone was busy, that made sense. Now, with people playing textwirl waiting for the phone to ring, it has become code for "We're afraid of what we don't know."
The answer is: don't worry. There are plenty of people blogging and willing to help you develop a strategy and tactical plan that works for your employees and your organization. It's not an all-or-none situation. Your staff can write first drafts, and then someone professional can spend less time polishing it up. Dollar cost averaging: your know-how, without a ton of billable hours from the agency.
We're not exactly filled with experts
There is a pervasive,... Read more