Tagged 'red bull'

7 Brands generating more engagement on Instagram than on Facebook

Posted by Doug Schumacher on April 30th, 2014 at 4:46 pm

We recently launched a new data view at Zuum: The Social Engagement Leaderboard. It ranks the volume of engagement for a set of brands across Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest. We applied this data view to some of the top social brands in the world, and found that a number of them are getting higher numbers of engagements on Instagram than on Facebook.
This report looks at the benchmarks and content of 7 of them: Coca-Cola, Oreo, Red Bull, Chevrolet, Maybelline, Calvin Klein and Burberry.
Key Data Points

86% of the total fan count is on Facebook while only 20% of the total engagements are on Facebook
1.6% of the total fan count is on Instagram, while 72% of the total engagements are on Instagram
The ratio of engagements per post to fan count was 100 times higher on Instagram than Facebook
The Instagram accounts are gaining fans at a rate 5 times faster than the Facebook pages
Brands are posting about the same volume on Instagram as they are on Facebook

Curious to hear of other smaller brands generating more engagement on networks other than Facebook.

Put your money (and time) where the fans are: From social media innovation to practice

Posted by Yuna Park on June 11th, 2013 at 12:13 pm

This post is the last in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post, on maximizing your personal social media usage, here and the second post, on how to uncover the coolest new apps and toys, here.
You have the tools at your avail and you’re learning continuously about the social and digital landscape. But how do you take everything you’ve learned and put it into practice for your brand?

1. Experiment during existing campaigns. Don’t get overwhelmed by a new platform or technology. Think of how it can help add to your existing campaigns. Taco Bell did an excellent job with this, leveraging the growth of Snapchat to share the news that their Beefy Crunchy Burrito was returning to the menu. To do so, Taco Bell encouraged its existing social fans to add “tacobell” as a friend on Snapchat in order to be looped into an upcoming secret announcement. The Snapchat of the Beefy Crunchy Burrito was sent, generating a wealth of noise for the brand and the product launch, and then Taco Bell’s activity subsided on Snapchat. They were able to appropriately and successfully utilize a new platform for... Read more

Facebook's Facebook Post About This Years Trends On Facebook

Posted by Doug Schumacher on December 18th, 2012 at 12:11 pm

Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.

Free: The Z-100 Report.
Trends, Strategies and Tactics for 100
of the top business pages on Facebook.
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Facebook's Facebook Post on Facebook Trends

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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com

Top 10 Brand Viral Videos 2012 (Video)

Posted by Rick Mathieson on December 5th, 2012 at 4:39 pm

Which brands scored big in branded viral videos this year?
On the heels of our Top 10s in Augmented Reality, 3D Projection, Mobile Marketing, Digital Outdoor and Social Media, we've put together our list for this catagory - and once again flirt with controversy for leaving out a certain elephant in the room.
That elephant: Kony 2012. With 96.4 million views, it is by far the most viral video of the year, if not ever. But we aren't covering cause related virals here. This list is strictly brand territory. And on that front, while many of our picks were indeed viral sensations, we're not choosing them based on views. Rather, it's a list of our favorites here at GEN WOW.
Hey, it's a personal thing. Let us know if you agree, or if not, what virals would make your list.
10. Procter & Gamble: Thank You Momma - The Best Job in the World
Being a mom is an Olympian task, after all. Gets you right there.
9. Red Bull: Fearless Felix Baumgartner - 'Stratos'
The pre-roll to the stunt of the year - and the second only to Kony for fastest video to reach 50 million views.
8. DC Shoes: Gymkhana - San Francisco
Anyone who's ever driven... Read more

Brands See Facebook Success Posting About the Election

Posted by Doug Schumacher on November 14th, 2012 at 9:45 pm

While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most engaging post last week had some reference to the election. Hats off to Facebook and their app for helping people find their polling place.

Special Free Facebook Report.
Page Data Averages for 9 Industries.
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Facebook takes the voting process and makes it social content

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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com