Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
10. Nokia Lumia Live Augmented Reality 'Angry Birds' Game
Flip the bird or just get your boogie on. It's all good.
9. Invisible Mercedes Benz
Not so much cutting through the clutter as phasing through it.
8. TNT's Dynamite Street Promo
Technically, the only thing digital here is the activation device. But the results are priceless.
7. Tic Tac's 'Bad Breath'
Kind of like a flash faint than a flash mob. But it's for a good cause.
6. Ford Pinball Park
Pinball wizardry meets the pitfalls of parking on a busy street.
5. 'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
4. Shafted: Elevator Riders Get Big Surprise from LG
Call it Schadenfreude in the elevator shaft.
3. Coke Zero '007' Vending Machine... Read more
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Top 10 in Digital Outdoor 2012 (Video)
Tags: advertising, anarchy, ar, augmented, axe, bc, benz, branding, british, coca-cola, coke, columbia, dooh, ford, invisible, Kinect, lg, lumia, machine, marketing, mercedes, nokia, ooh, parking, pinball, reality, tac, tic, tnt, tourism, vending, zero
Posted in Creative Best Practices, Emerging Platforms, Media Planning & Buying, Word of Mouth | No Comments »
Top 10 Augmented Reality Initiatives 2012 (Video)
I know, I know. It's still early in the year-end roundups season, but we couldn't wait to get started.
First up, 10 (well, okay, 11) of the best augmented reality initiatives for 2012.
11. Net-A-Porter: Augmented Reality Meets Window Shopping
Who knew fashionistas would go ape sh*t over AR?
10. Holiday Inn: World's First Augmented Reality Hotel
Just in time for London's 2012 Olympic Games, patrons of one hotel find the place crawling with athletes.
9. Nokia Lumia Augmented Reality 'Angry Birds'
For me, 2012 was really the year Live AR started to really take off - and this is just one way consumers get in on the action, no special glasses or mobile devices required.
8. Marco Tempest Makes Magic with Kinect-Powered AR at TED Conference
Say goodbye to PowerPoint; this is a glimpse of the future of live presentations.
7. Ikea Brings Augmented Reality to 2013 Catalog
This is a brand with 211 million ways to make an impact on how we use augmented reality to sell.
6. Angry Birds Augmented Reality Game
While Nokia's promo was just that - a promo, this effort shows us where gaming's going fast.
5. Boo-Boos Be Gone: Kermit & Piggy Bring AR to BAND-AIDS
If a BAND-AID and a kiss won't cut it... Read more
Tags: action, advertising, angry, augmented, band-aids, bbc, birds, branding, digital, frozen, fx, holiday, impossible, inn, live, lumia, magazine, marco, marketing, mission, mobile, movie, net-a-porter, nokia, outdoor, planet, reality, shortlist, ted, tempest, wonderbra
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Wireless, Word of Mouth | No Comments »
Augmented Reality: Gimmick or the future of advertising?
Many great innovations never really take off or are just too fiddly to ever gain consumer acceptance. A great idea is not always the next big thing. However, some lead industries and products into new areas that completely redefine the way we view the world. I have been wondering of late which one Augmented Reality (AR) falls into.
Tags: augmented, augmented reality, mobile advertising, reality
Posted in Ad Networks, Ad Serving, Opinions | 3 Comments »
Universal Pictures Amps Up The Action With 'The Thing' Mobile App (Video)
It's the perfect match of medium, movie and audience.
Universal Pictures has launched a virtual/augmented reality mobile app to promote the upcoming remake of "The Thing," which opens Friday.
(Haven't seen the original? Catch this hilarious 'Thing-in-4-min' video to a ersatz Sinatra tune.)
The app's free, of course, and sports 360-degree flamethrower action where players must use their weapons to survive attacks. There's even one of those "Thing Yourself" features where you can see your mug mutilated from the inside out - and share it with your freaked out friends.
Not surprisingly, the app comes from metaio, which is making a big name for itself in this space.
A nice way to get the film's young, mobile fan base fired up for more.
As one of my readers put it, "It's the THING for Halloween!"
Tags: advertising, ar, augmented, branded, branding, entertainment, games, gaming, ipad, iPhone, john carpenter, marketing, movies, reality, the thing
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless | No Comments »
'Heroes' Creator Tim Kring's 'Conspiracy of Good' Drama Sparks Good Works Via Web, Mobile & Live Events
The creator of NBC's "Heroes" hopes he has another hit on his hands.
His latest project: A partnership with Nokia to produce "Conspiracy of Good," a 7-week alternate reality game in which participants follow and interact with a tale of good vs. evil as it develops in real-time across the Web, mobile devices and staged, real-world events.
The kicker: Beyond immersion in a transmedia narrative, the user becomes involved in a fight against an evil corporation, and in the act of being part of staged events for doing good, will actually promote and support a social cause in real life.
“The story is not a $4 million per episode television show that comes to your screen,” Kring tells the LA Times. “It’s a narrative that comes at you from multiple directions and allows you to stand at the center and be a part of it.”
Just today, Room to Read and the Pearson Foundation, global organizations dedicated to promoting and enabling education in developing countries, have announced their involvement in the experience - presumably becoming ways in which participants of the adventure create good in the real world as part of the game.
In my new book, THE ON-DEMAND BRAND, I look at such alternate... Read more
Tags: alternate, arg, augmented, conspiracy, game, good, kring, london, mobile, nokia, pearson, read, reality, room, tim, web
Posted in Creative Best Practices, Emerging Platforms, Social Media, Video, Websites, Wireless, Word of Mouth | No Comments »
