Tagged 'real-time'

RTB Brings Granularity

Posted by Mitchell Weisman on August 20th, 2013 at 6:00 am

Taking a granular approach to all elements of digital advertising, from calculating user values to testing ad effectiveness, can help all of us unleash the potential of the app economy.

Online Advertising is Evolving. Are You?

Posted by Mitchell Weisman on July 9th, 2013 at 6:00 am

Online advertising is evolving at unprecedented rates. Thanks to the growth of exchanges, transformative technologies such as Reak-Time Bidding (RTB), and standardization work by industry associations like the IAB, online advertising is quickly becoming a liquid marketplace.

Why Twitter’s Keyword Targeting in Timelines is Only Half of the Equation

Posted by Amit Avner on April 22nd, 2013 at 10:00 am

Last week, Twitter launched a new ad product called “Keyword Targeting in Timelines.” This new targeting method enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. Twitter’s Kevin Weil later said that the big advantage of this new targeting technique is timing.
Twitter’s new capability is a well needed platform move and is similar to Google’s ability to target in “real-time” whoever searches for “buy shoes.” One could argue that searches have clearly better intent than tweets. For example, “Justin Bieber’s new song is awesome!” (and getting served an ad for his album). Keyword targeting doesn’t provide any timing advantage on any other platform, without understanding the sentiment and context of the entire tweet.
Twitter is right, timing means nothing if you are unable to react to things that happen right now. The big opportunity for advertisers is how to engage users in moments that matter to them. Advertising is about being in the right place and in the right time, yet finding the right users who have explicitly expressed interest isn’t scalable, it requires an intelligent approach to finding new users who also may be interested but haven’t expressed... Read more

Lessons in Real-Time Media #SB47

Posted by Deanna Lawrence on February 6th, 2013 at 2:23 pm

This year, marketer’s ROI included new opportunities to connect, and real-time lessons in response.

Advertising’s Olympic moment: The “new possible” that comes with data-driven, real time ads

Posted by Glenn Pingul on August 20th, 2012 at 1:54 pm

As the Olympic flame makes its way to Rio from London, it’s time to reflect on these amazing London games.
What’s great about the Olympics is that it is the only sporting event that is made up of hundreds of amazing “moments”, each that become personal for viewers whether by country, event or athlete.
For some, it was…

Gabby Douglas giving her coach a hug after becoming the first African American to win the all-around in gymnastics

Or, maybe it was…

Michael Phelps biffing (taking 4th ) in his first event but still walking away winning 4 gold and 2 silver medals to become the all-time Olympic record holder with 22 medals

Or, maybe it was when…

Kirani James from Grenada exchanged his name tag with Oscar Pistorius of South Africa, the first Para-Olympian to ever compete in the Olympics, right after James won the gold medal in the 400 meters

Or finally for others (say the more cynical) it was…

In badminton (love that as an Olympic event) where the #1 team in the world from China was disqualified for trying to throw their match so they could play a weaker team in the next round

All of those Olympic moments were amazing.   For me, however, being more a... Read more