Tagged 'radiumone'

How Retargeting Works: Everything you need to know about the most popular innovation in online marketing.

Posted by John Gumas on July 22nd, 2013 at 10:10 pm

There has been a revolution in the world of online advertising. No longer are advertisers guessing at what viewers might be interested in based on age, gender, or other generic demographics. They now have targeted research of exactly which websites should be promoted to which people, and they are putting that information to good use.
The Basics
This breakthrough is called “retargeting”, a system which reminds Internet users of previously visited websites and urges them to return. Through retargeting, companies can identify people that have expressed some interest in their product and exclusively advertise to them. This creates a higher click through rate and, with persistence, results in a larger conversion rate. Viewers also benefit from seeing their screens filled with more relevant information as retargeting allocates limited advertising space more effectively.
New Innovations
Retargeting as an online advertising strategy has grown exponentially in recent years. Adroll, a San Francisco based company that specializes in retargeting, has increased its revenue by over 400% in the last four years. Other agencies are innovating even more ways to retarget. The New York City based media firm Collective has developed a software product that retargets television viewers online using data from cable TV set-up boxes. RadiumOne, a... Read more

RadiumOne Mobile Ad Survey Reveals Women Oversee Major Automobile Purchases.

Posted by Kamal Kaur on January 4th, 2013 at 6:43 am

RadiumOne Mobile Ad Survey Reveals Women Oversee Major Automobile Purchases.

The Box Office in Your Pocket!

Posted by Kamal Kaur on December 18th, 2012 at 11:34 am

Sometimes, we just want to kick back with a bucket of popcorn and watch a good movie. But there are so many questions that need to be answered first— What’s playing? Which theater should I go to? What time does the show start? Did the movie get a good review? Am I going to be able to get tickets? The list just goes on and on.
As mobile devices continue to act as our personal assistants, consumers are turning to their smartphones for answers to these entertainment-related questions. So, last month RadiumOne conducted a survey examining how consumers use their smartphones to make purchase-related decisions, such as researching which movie to see, viewing trailers, and purchasing movie tickets.
Our survey respondents indicated that they predominantly use the mobile web in a research capacity. Here was the demographic breakdown of those surveyed:

17.6% were aged 55+
46% were aged 35-54,
34.9% were aged 18-34
1.5% were under 18

56% of survey respondents stated that they use their phones to look up movie times, while 20% use their phones to watch trailers. Later, when asked why mobile users watch movie trailers on their phones, 50% ... Read more