Tagged 'QR Code marketing'

QR Codes Drive Social and Local Marketing

Posted by Mike Gingerich on November 25th, 2012 at 7:00 pm

Use QR Codes In Store To Increase Online Marketing
QR Codes.  What are they and how could they help your business?
The term “QR” is shorthand for Quick Response.  So a QR code is technically a “quick response code” and it is a two-dimensional barcode.  Somewhat similar to a UPC barcode you might see on a product in a store, it is an image consisting of squares arranged in a pattern on a white background.  First used by automaker Toyota in the mid 90’s, QR Codes have since become more widely used across a broad range of industries and even more so with the continuing growth in use of Smart Phones.  Many Smart Phone app stores, including the Apple App Store and Android store, offer free QR Code reader apps that a mobile user can download and have on their phone.  Then, when a person walks by a store and sees a QR code, they can scan and be taken to the Facebook Page or website of that business.
As holiday shopping moves into high gear, having a QR Code in your store window or at key locations in store can enable a business to further connect with a customer in an ongoing... Read more