As mobile continues to mature next year, publishers will discover that they need to go all in for mobile. It is not enough to just have an Android app or an iOS app or to say we only do optimized mobile web. Publishers need to offer mobile to consumers on every device and in every format so that readers can engage when and where they please.
Li-at Karpel Gurwicz is the marketing manager of Conduit Mobile. She is responsible for leading the business unit’s marketing strategy and programs, and managing strategic partners.
So you’ve built a beautiful mobile application that is blazing fast and sports an incredibly impressive UI. Now the app downloads should come rolling in, right?
Creating your mobile app is the easy part of the process. Actually keeping your users engaged and willing to open your app again and again is the big challenge.
Mobile analytics company Flurry says that on average, 54% of users will open your mobile app again 30 days after the initial download. But as you might expect, the longer users have your app, the less they’ll be using it: After 90 days, only 35% of mobile users will still be using the app, according to the firm.
So how do you keep your users engaged and continually looking to your app for information and entertainment? Here are a few tips to keep in mind before and after app creation to ensure that your users get the most out of your app:
Leverage analytics: Analytics are hugely important to the success of any mobile app, as it can tell you who is using... Read more