Tagged 'publishers'

Ringing in the New Year for Mobile: 2014 Predictions

Posted by Uyen Tieu on January 8th, 2014 at 8:50 am

As mobile continues to mature next year, publishers will discover that they need to go all in for mobile. It is not enough to just have an Android app or an iOS app or to say we only do optimized mobile web. Publishers need to offer mobile to consumers on every device and in every format so that readers can engage when and where they please.

The Best Monetization Mix

Posted by Dave Zinman on October 1st, 2013 at 11:23 am

For years now, Google AdSense has been the go-to solution for monetization. And why not? It’s easy to implement, it’s relatively effective, and it’s flexible, too. But publishers cannot survive on AdSense alone; to maximize revenue, publishers must supplement.
“Supplementation” can take on many guises. Many publishers will slot in first-party banner ads, or ad tags for third-party networks to leverage their demand sources.  Those with the resources to do it will offer overlays and other custom advertisements. Still others will offer sponsorships for their email newsletters or particular pieces of content. And then there are subscriptions, webinars, eBooks and other paid content solutions.
The best monetization mix for your site will be a unique blend of options that will vary based on your goals, your content, and your site design. But as you consider your options, here are some thoughts to keep in mind:

Google AdSense is a great place to start. It is reliable and easy to implement, and it can easily blend with the look and feel of your site. It is at least worth a try.
Be cautious if you go the banner route, especially if you’re going with third-party ads. Banners can very quickly muddy up the look and... Read more

The Rise of the Vertical Stack

Posted by Atul Patel on February 11th, 2013 at 6:00 am

Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.

Publishers vs. Platforms

Posted by Atul Patel on January 30th, 2013 at 6:30 am

It’s important to understand the difference between publishers and platforms when so many companies are now serving both roles. At OneScreen, we define a publisher as a company that makes its licensed or produced content directly available to its audience through its own channels, sites, and applications. A platform, on the other hand, enables a variety of different publishers to distribute their content (or their licensed content) through an “app store,” such as Apple’s App Store and Google Play.

Dare to Be Surprised in Digital Video Advertising Trends for 2013

Posted by Michael Shehan on January 23rd, 2013 at 9:01 am

In the past year, we’ve seen the greater awareness (and, consequently, media spending) devoted to digital video, mobile, programmatic buying and selling of ad inventory, and social media take off in manners and volumes most of us wouldn’t have predicted. There’s no such thing as the status quo in rapidly growing technologies and media channels, and in 2013, records will be broken, and outmoded models will crumble. Here are 11 ways we predict the digital marketplace will really change in 2013.

Video RTB revenue will exceed Forrester expectations. Sure, we have an affinity to this, but Forrester has predicted RTB video spending will grow from $387 million in 2012 to $667 million in 2013. This might sound like huge growth, and it is, but it’s conservative given the conversation about programmatic buying and selling is picking up.  RTB is a big part of programmatic in video. If people were surprised by the statistics around the rise of online video consumption in 2012, 2013 will be even... Read more