Tagged 'projection'

Q&A: Go2's Adrian Scott (Pt 2): From Here to Holograms (Video)

Posted by Rick Mathieson on April 23rd, 2015 at 12:52 pm

Call it "ROI at the speed of 'Like.'"
In part two of my recent conversation with Adrian Scott, head of Vancouver-based Go2 Productions, we discuss why the real power of 3D projections like the ones shown in the highlight reel above isn't the display itself—it's what you (and passersby) do with it afterward via social media.
We'll also hear about some of the emerging technologies that will see 3D projection evolve into something closer to the Star Trek Holodeck—or at least like a certain scene in another fabled space opera.
CLICK HERE TO LISTEN TO Q&A: ADRIAN SCOTT, GO2 PRODUCTIONS (PART 2)
ALSO:
LISTEN TO PART ONE: Move Over 3D Projection, 4D Projection is Here

Amazing Video of 3D Projection-Mapping Coolness (Video)

Posted by Rick Mathieson on September 25th, 2013 at 3:46 pm

Longtime readers know I dig 3D projection mapping - and have put it to use for clients.
And I have to say, this demonstration video adds some serious WOW. It's called "Box," and it comes from San Francisco-based design & engineering firm Bot & Dolly. And it's a fantastic demonstration on taking 3D projection mapping to a whole new level by integrating 3D computer graphics, robotics and an actor.
Just think of the application outdoors, in-stores, in-concert or anywhere you want to create a wow moment with consumers.
According to io9, this was all taken in one shot, and captured entirely in-camera (ie, no post-production touch-up).
Read more about the initiative here. And then ask yourself: How might your brand or clients put this kind of tech?

'Best of Show' B2B – A Summit Int'l Creative Award Winner (Case Study Video)

Posted by Rick Mathieson on May 29th, 2013 at 12:29 pm

You've never seen B2B marketing quite like this before.
This initiative just won "Best of Show" for best integrated campaign at the Summit International Creative Awards.
How are you using B2C approaches in your B2B marketing? Share your stories here!

3D Projection Mapping – On A Miniature Model of Tokyo (Video)

Posted by Rick Mathieson on April 23rd, 2013 at 5:58 pm

Call it 3D projection writ small. Very, very small.
In January, I posted about an initiative we spearheaded to super-size a client's core message on a 12-story building through the power and magic of 3D projection mapping.
In celebrating its 10th anniversary, Ropongi Hills - a renowned Tokyo landmark, decided to use the technology in reverse - with a remarkable digital campaign called "Tokyo City Symphony," an interactive website where you can experience playing with 3D projection mapping on a 1:1000 miniature model of Tokyo.
According to the Mori Building Company, the handcrafted model is an exact replica of the cityscape of Tokyo in every detail. Three visual motifs are projected onto the city in sync with music: "Future City," conjuring futuristic images, "Rock City" that playfully transforms Roppongi Hills into colorful musical instruments and monsters, and "Edo City," or "Traditional Tokyo," that portrays beautiful Japanese images.
One very big small idea.
Check it all out yourself, here.

Sports Illustrated 3D Projection Experience At Caesars Vegas (Video)

Posted by Rick Mathieson on February 14th, 2013 at 5:55 pm

SI is taking this Strip thing to a whole new level - with a little help from Lexus.
On the heels of the duo's QR code-enabled interactive print ad, the brands used Caesars Las Vegas as the canvas for a rip-roaring 3D projection mapping experience last night, featuring models from this year's big Swimsuit Edition.
The event was managed by Pearl Media, and the 3D projection experience was developed by Go2 Productions - the same team we worked with to develop our big LA Traffic Jam with Train, presented by LoopNet last month.
There are lots of things for fans of the annual issue to like - including building-size views of Kate Upton and her fellow SI models - with 3D elements, no less.
My view: As SI's first 3D experience, this is a sure sign the venerable SI "Swimsuit Edition" brand means business - and that Lexus is more than happy to help it hit the accelerator.
But what's your view? Is this whole spectacle a sign of overexposure?
Or a major splash for what is becoming a powerhouse media event?