Tagged 'proctor & gamble'

Trends with Traction: Tide is rising for Brand Recycling

Posted by Adam Kleinberg on September 21st, 2010 at 7:23 pm

P&G is responding to Wall Street's insatiable desire for growth by reinventing some of its most famous brands. You can now get your car washed at a Mr. Clean Car Wash in a select test market near you. Or you can get that ketchup stain out of your shirt with Tide... Tide Dry Cleaners.

Is this a good idea?