We are all aware of the uproar incited when Mozilla announced that it was releasing a patch that would effectively block third party cookies for their users. Mozilla is doing this, it claims, because users are scared of companies tracking their whereabouts and are crying out for better privacy protection.
But a browser company that owns 30 percent of the browser market has a greater responsibility to the industry they operate in than to just the user. Mozilla is ignoring a huge portion of these parties. I really believe that the company feels that they are working on behalf of their users, but I also don’t think Mozilla realizes all of the touch points that they are operating within. The user is the main party they interface with, but the Firefox browser interfaces with the web, and there are a number of parties involved beyond just the User. Let’s take a look at those parties.
Meet the surfer: The surfer, or “the user,” as many like to call this constituent, is the innocent person who traverses the web, day in and day out, reading this and purchasing that, watching that video and looking at this friend’s latest pictures or update. The surfer... Read more
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Tagged 'Privacy' 
Why Mozilla Needs To Look Beyond Users Alone
Tags: advertising, Data, online advertising, Privacy, publisher, rtb, Safety, Semantic
Posted in Ad Networks, Ad Serving, Media Planning & Buying, Opinions, Targeting | 1 Comment »
Let’s Get Real About Privacy and Ads
By Todd Copilevitz, Digital Strategist at IQ
Let's get something straight, your privacy online doesn't mean squat to marketers. And while we're handing out head slaps understand this, the vast majority of money they'll spend on advertising is a complete waste.
Have I got your attention? Good, because quite honestly I'm getting tired of all the hand wringing from privacy advocates and self-anointed business experts over the twists and turns at Facebook. Let's start with the privacy nonsense.
The latest paranoia has to do with confusions over what it means to your profile that Facebook is now a publicly traded company. In fact far too many profiles I see are slapping up a couple paragraphs of quasi-legal speak that conclude "The contents of this profile are private and legally privileged and confidential information, and the violation of my personal privacy is punishable by law. UCC 1-103 1-308 ALL RIGHTS RESERVED WITHOUT PREJUDICE."
Tags: ad privacy, facebook privacy, online ads, online marketing, Online Privacy, Privacy
Posted in Opinions | 1 Comment »
Google+ Overrides Site Restrictions
Google have decided +1 buttons override all other privacy settings on a website. Private content is being listed in Google as a result, with serious consequences for many. It's a clear and intentional violation of internet privacy standards, and totally contradicts Google's stated intention to offer better privacy than Facebook. If it's +1'd - it's available to everyone.
Tags: google, Google Plus, Privacy, privacy settings, robots, seo
Posted in Creative Best Practices, Opinions, Search, Websites | No Comments »
The Cool Kids Sat in the Back: Y Combinator's Ad Innovation Conference
As a long time reader (and failed contributor I might add) of Y Combinator's (YC) HackerNewz, I was very excited to attend their first annual Ad Innovation Conference in Mountain View, California yesterday. I saw some familiar faces around the conference room, but mostly, it was a room full new media and technology geeks like myself who for some reason or another, are passionate about new ways to get consumers engaged with brands, aka the evolution of advertising platforms.
First a bit of background on the show you are hopefully going to continue to read about.
Y Combinator:
A group of Y Combinator-funded startups working on ad-related technologies have joined forces to create a new event focused on the future of advertising.
Topics to be discussed include: NFC advertising; the use of Twitter and Facebook content in display ads; ad/game hybrids; embedding ads in the 3D space of videos after they’ve been shot (i.e. retroactive product placement); geolocal ads and offers; audience polling; the evolution of SEO; marketing on Facebook; monitoring competing AdSense campaigns; landing page optimization; ad-based alternatives to paywalls; the future of QR codes; and advertising on the iPad.
In the next housand words or so, I attempt to capture and share... Read more
Tags: ad innovation conference, advertising, campaigns, content, Data, Digital Marketing, Facebook, google, hackernewz, i used a lot of tags didnt i?, innovation, ipad, iPhone, marketing, mobile, mobile marketing, online advertising, online marketing, paidmedia, Privacy, Search, seo, social, social marketing, Social Media, socialmedia, start ups, Strategy, Targeting, twitter, Video, y combinator, yc, youtube
Posted in Ad Networks, Ad Serving, Emerging Platforms, Media Planning & Buying, Opinions, Research, Search, Social Media, Targeting, Video, Web Analytics, Websites, Wireless | No Comments »
Germany bans business use of Facebook
The data protection authority for the German state of Schleswig-Holstein has declared business use of Facebook and Facebook "like" buttons illegal. All businesses in Schleswig-Holstein have until the end of the September 2011 to remove "like" buttons and close their Facebook pages.
Here's a quick summary of why. The full announcement is below.
1) Data is transmitted to the USA without proper notification to users. Lack of proper notification is illegal under European and German privacy laws.
2) Data is used to create online profiles and track people for 2 years. Creation of online profiles and cross-site tracking is illegal in Germany and under EU laws unless prior informed consent is given. Browser settings do not constitute informed consent.
3) Facebook's privacy statement and T&C's are vague, confusing, uninformative, and therefore illegal under German requirements. This means, even if you read and agreed, you still would not have given informed consent.
Their final comment: "Institutions must be aware that they cannot shift their responsibility for data privacy upon Facebook or the users."
Here is the entire text of the English-language announcement:
P R E S S R E L E A S E
ULD... Read more
Tags: Facebook, germany, Privacy, Social Media
Posted in Ad Networks, Ad Serving, Media Planning & Buying, Social Media, Targeting, Web Analytics | 1 Comment »
