Tagged 'print'

Mobile Roundtable (Pt 4): Mobile Marketing's Role in Super Bowl 2012

Posted by Rick Mathieson on October 5th, 2011 at 9:36 am

With all the advertising slots for Super Bowl 2012 already sold out, I asked our mobile marketing roundtable what role mobile marketing will play in this next year's Ad Bowl.
Julie Fajgenbaum, vice president of brand marketing and social media for American Express, joins Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us, in discussing the use of mobile as a response mechanism for spots aired during the big game.
 Along the way, we hear about a largely overlooked role mobile plays regardless of its intentional integration with Super Bowl spots - and we try to get Julie to reveal AMEX's plans for game day.
Click Here to Listen to Fall 2011 Mobile Marketing Roundtable (Pt 4)
(Approx: 4:51)
TOMORROW: With converging trends such as they are, doesn't AMEX stand to become one of the world's top social CRM platforms? We'll discuss the prospects - and what it could mean to mobile marketing.
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American... Read more

Mobile Roundtable (Pt 3): The Secret to Mobile Marketing Success? Traditional Advertising

Posted by Rick Mathieson on October 3rd, 2011 at 6:11 am

Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising.
As longtime readers know, this is a reoccurring theme in my books - and in part three of our Fall 2011 mobile marketing roundtable, Jeff Hasen, CMO of Seattle-based HipCricket, illustrates the power of this dynamic in campaigns for Ford and Arby's.
You'll be impressed with the results generated - and you'll see how social+mobile+commerce can work seamlessly within fully integrated communications campaigns.
Click here to listen to: Fall 2011 Mobile Marketing Roundtable Pt 3
(Approx: 4:26)
TOMORROW: We'll talk more on mobile's role in traditional campaigns, and how it may effect 2012 Super Bowl advertising (hey, is it ever too early to talk about the Ad Bowl?)
PLUS: Don't miss the other installments from this exclusive roundtable: 
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Adam Broitman, CEO of Circus about ways this equation will play out over the next five to... Read more

Creativing :: The first Augmented Reality app for the iPhone in US, multi-perspective storytelling on HBO, and a font that wants to lick you

Posted by Doug Schumacher on September 25th, 2009 at 12:00 am

My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Yelp Brings First US Augmented Reality App to iPhone Store
Crazy good, if you have an iPhone with GPS. IMO, the most impressive thing I've seen on the iPhone yet. If you don't have an iPhone, the vid at the bottom takes you through the experience, which for me included the 9 times shaking the iPhone before "Monocle", the AR app, kicked in. Well worth it, though.
Mobile Marketing: Brands Can Build a Successful App Strategy
With the Yelp AR as inspiration for mobile apps, here's a good overview on what that can entail. While apps have been over-hyped — at least from a revenue standpoint — they can still be great solutions for brands, when done right. I think the right perspective is to view them not as a big idea by themselves, but as part of an overall, cohesive brand strategy.
BarTab – Facebook gifting hits the bars
Facebook's first move to take their gifting and e-com platform off the web and into, in this case, a bar. There's a bit of a 'why hasn't this been done before' factor for me, which is a good... Read more