Tagged 'print media'

Quality Interactive Marketing Creative and What It Means in 2010

Posted by Michael Sprouse on April 5th, 2010 at 12:00 am

The following is a guest column from Erica Baer, director of creative services at Epic Advertising.
Web design is like fashion; it changes every season, what's old is new again, and when you look back, you can't believe you actually wore it.  
Before I was Creative Director at Epic Advertising, I was a landing page and banner designer. Flash back to the early 2000s—anyone who surfed the Web can remember those annoying "Get a Free iPod" ads, and it was obvious in those days that design aesthetics were not a priority across the interactive landscape. Then, it was all about the large seizure-inducing flashing buttons, high-contrasting colors and thick strokes around all the text. Thank goodness Web design has evolved! Here are some of the trends I have seen crop up recently that give promise and hope to providing better creative services for clients:Traditional Print StyleOne of my personal favorite trends is the utilization of traditional print design style for Web design initiatives. There's more focus on typography (heading and body copy interaction), clean lines, lots of white space and beautiful high-quality imagery.  
Targeting & DesignWith a greater emphasis on the use of anonymous data for better targeting, most... Read more