Tagged 'PR'

Q&A: Jimmy Kimmel's 'Twerking Girl' Daphne Avalon

Posted by Rick Mathieson on September 26th, 2013 at 9:31 pm

What hath Miley wrought?
On the heels of Cyrus's vivid gyrations at the MTV VMAs late last month, the 'Worst Twerk Fail Ever' video took the Internets by storm, cementing the term in the American consciousness forever.
But, as Jimmy Kimmel revealed September 10, the video was one of his famous pranks. And its star, one Caitlin Heller, wasn't really a victim at all. In fact, she wasn't Caitlin Heller at all.
Instead, she is Daphne Avalon, a professional stunt woman who - as we'll he hear in our special audio interview - was lucky to have friends who didn't spill the secret. And who, from an early age, demonstrated she had stunt work in her DNA.
Note to Warner Bros: If the rumors about 'Man of Steel 2' featuring not just Ben Affleck as Batman but also a yet-to-be-cast Wonder Woman are true - Avalon at least deserves an audition.
As you'll hear, the likeness to the "Amazing Amazon" is something she's heard before.
CLICK HERE TO LISTEN TO: Q&A: JIMMY KIMMEL'S 'TWERKING GIRL' DAPHNE AVALON (Approx. 8 min, 22 sec)

When Crisis Communications Bleeds Into Community Support

Posted by Adam Leiter on April 3rd, 2013 at 7:07 am

The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said" before it spirals out of control?
At some point in their career, every communications professional needs to handle at least a few crisis situations on behalf of a client. All things being relative - whether it’s a disaster like the BP oil spill, a trolling commenter on your brand’s Facebook page, or an executive giving out embargoed information too early – the way you initially respond will set the tone for everything that follows. It’s all about being prepared to the best degree, and then maintaining as much control as possible.
But in some cases, keeping a loose grip on that control and relying on trusted advocates to speak on your behalf can be more effective than any prepared statement.
An example of this recently played out between Tesla’s CEO Elon Musk and the New York Times. When Musk went on the attack against a negative review of the company’s East Coast charging station, first via social media, then by blog, and eventually (perpetually?) even further, his response quickly incited a crisis spiral.... Read more

Seven Marketing Lessons From 007 Villains

Posted by Adam Leiter on November 8th, 2012 at 9:08 am

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.
With the film franchise’s 50th anniversary and the new James Bond movie, Skyfall, out this week, there’s a lot of excitement around the legacy of everything Bond. Beyond the drinking, fighting, intrigue, women, gadgets, fast cars, and espionage, there are the villains. What purpose would Bond and MI6 have if it weren’t for the deviant masterminds of nuclear, drug-related and generally destructive plots?
Aside from their schemes, these criminals are often successful entrepreneurs or high profile public figures who are bona fide geniuses. Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.
In that spirit, here are seven marketing tips from 007 bad guys that can apply to your brand.

Don’t give away your secrets to the competition: The classic Bond villain mistake. Things seem like they’re going in your favor, so why not have a... Read more

Newsjack(ass)ing: PR Fail in the Wake of Tragedy and Crisis

Posted by Amy Kauffman on October 30th, 2012 at 3:34 pm

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