Tagged 'portland'

Search Engine Optimization Non-Secrets Revealed

Posted by Kent Lewis on October 27th, 2015 at 1:28 pm

I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization (SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

The Art of the Post Mortem; Laurie Coots, President-Disruption Works, TBWA #smallagency

Posted by Kent Lewis on July 25th, 2013 at 10:16 am

Laurie Coots, President of Disruption Works at TBWA, shared her thoughts and experience with the art of the agency pitch postmortem.

Post Lockout: How the NHL Returned to Solid at Small Agency Conference #SmallAgency

Posted by Kent Lewis on July 25th, 2013 at 9:43 am

Learn how the NHL navigated the 2012 lockout with an innovative marketing strategy.