Tagged 'portland'

10 Stunning Marketing Predictions for 2016: Digital Continues to Drive Marketing Trends

Posted by Kent Lewis on December 21st, 2015 at 5:57 pm

For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to review and rate Anvil’s 2015 marketing predictions as well as share a few of our 2016 marketing trends.

Search Engine Optimization Non-Secrets Revealed

Posted by Kent Lewis on October 27th, 2015 at 1:28 pm

I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization (SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.

2014 Marketing Predictions

Posted by Kent Lewis on December 12th, 2013 at 3:56 pm

As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

The Art of the Post Mortem; Laurie Coots, President-Disruption Works, TBWA #smallagency

Posted by Kent Lewis on July 25th, 2013 at 10:16 am

Laurie Coots, President of Disruption Works at TBWA, shared her thoughts and experience with the art of the agency pitch postmortem.