For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to review and rate Anvil’s 2015 marketing predictions as well as share a few of our 2016 marketing trends.
Tags: 2016 Marketing Trends, 2016 predictions, anvil media, anvil media inc, Digital Marketing, kent lewis, portland, search engine marketing
Posted in Opinions, Search, Social Media, Video, Web Analytics | 1 Comment »
I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization (SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.
As another year comes to a close, the Anvil Media team got out its crystal ball and looked into the future to make our annual marketing predictions. It is a practice we’ve done for nine years now and one we’ve definitely come adept at.
Tags: agency, analytics, anvil media, Digital Marketing, integrated marketing, kent lewis, marketing, marketing trends, portland, Predictions, search engine marketing, Social Media
Posted in Ad Networks, Media Planning & Buying, Opinions, Search, Social Media, Web Analytics, Websites | 1 Comment »
In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.
Tags: agency, anvil media, auditing agencies, conversion, corporate training, Dallas, Data, Digital Marketing, Houston, in-house, integrated, internal team pitfalls, kent lewis, marketer, marketing trends, mobile, Optimization, oregon, outsource, portland, PPC, recruiting, ROI, search engine marketing, seo, Social Media, square one, team, Texas
Posted in Media Planning & Buying, Search, Social Media | 1 Comment »
Laurie Coots, President of Disruption Works at TBWA, shared her thoughts and experience with the art of the agency pitch postmortem.