Graph Search Optimization is necessary for retailers and other multi-location brands in order to take advantage of Facebook's latest capabilities, Graph Search.
Creativing :: Mobile driving desktop innovation, Apple’s retail brand strategy, and a PR disaster to avoid
Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD
Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.
Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design
If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.
Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek
This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.
Duke Nukem’s PR threatens to punish sites that run negative reviews
A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it... Read more
Tags: Apple, branding, campaigns, community, content, contentmarketing, creative, Data, ecommerce, Facebook, fcommerce, gaming, infographics, lbs, mobile, places, PR, social, socialmedia, Strategy, Video
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Wireless, Word of Mouth | No Comments »
All the buzz in Digitalville this week is about the launch of Facebook Places, the functionality that emulates "checking in" on apps like Foursquare, Gowalla and Yelp.
So, how does "checking in" on Facebook size up? Well first, let's check out the experience...
Places is easy enough to find on your Facebook for iPhone app. Just go to the menu and it's front and center. It's even shaded for first-time users as you see in the picture below (unfortunately, it's only available in the US right now, so if you live in Singapore and are wondering why you don't see it, that's why).
Next, you'll be able to see which of your friends have checked in and where. Yesterday, six of my friends had checked in. Today, sixteen had. Not exactly empirical evidence that it's catching on, but indicative nonetheless.
Finally, you check in. A list of places pops up. You select where you are. If it's not on the list, you can add a new one. When you do that, it looks like this:
What's very unique and cool about this is the ability to tag friends who are with you (although it seems to be "greyed out," i.e. not working, when I clicked... Read more
It's always about location, location, location.
Except when it's not.
Facebook has just launched Places. And in the world of retail, Shopkick has made its debut as a new app that sends you offers when you're in stores. Along the same lines, Foursquare has been a social shopping cause celebré since its inception.
But as a growing number of people are complaining, such services rarely bring more value than basic signage in stores would accomplish. After all, why do I need to use my mobile phone to access a special offer at Starbucks, when a sign with the same offer would suffice? What's more, many people are already complaining that the actual offers aren't worth the login (or check-in) required.
And let's face it. The minute, the moment, the nanosecond you and I find ourselves receiving - or finding ourselves needing to ask for - dubious offers at 20 different retailers as we walk down the street, it's all going to get very old, very fast.
Don't get me wrong. I'm a big fan of Dennis Crowley, co-founder of Foursquare (I interview him in my new book THE ON-DEMAND BRAND - listen the source interview with Crowley here). If anyone can make a go... Read more