Tagged 'pinterest'

Report: Social Media Analysis – Luxury Auto Manufacturers

Posted by Doug Schumacher on July 24th, 2014 at 12:33 pm

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Key Highlights and Takeaways:

Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
Google+ has considerable fan base overall, but is driving minimal engagement with brand content
There’s surprisingly little promotion of posts on Facebook from these brands
Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining reach issue.
Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.

Advertising Anthropology: Getting in touch with the inner caveman of the visual web

Posted by Kyla Brennan on February 18th, 2014 at 3:30 pm

It’s no secret that by nature, humans are simple creatures who rely on basic forms of communication to convey ideas, initiatives, and feelings. Our innate attraction to simplicity stems from our roots as prehistoric, subterranean dwelling cavemen, who created cave paintings to tell stories and share ideas. While these prehistoric people served as an unyielding factor in human communication, we have seen modern innovators of all kinds trail-blaze across the technological landscape of their time to bolster instruments that would advance the face of communication within our society.
Fast-forward to the year 2014, and we have morphed into a sophisticated, intellectual, and opinionated society. With that said, our overt magnetism to “cut and dry” communication remains etched in the stone of our prehistoric ancestry. In the web of tech advancements and human simplicity, the rise of photo focused social media advertising clearly illustrates the fact that pictures remain an effective fixture in human communication. Through our anthropological annotations we strive to answer the following: exactly how has image communication evolved and how have major social media platforms managed to artfully tap into our inner caveman through advertising?
Pinterest and Facebook are two major social media leaders that have managed to effortlessly integrate... Read more

3 Tips for Live Pinning at Fashion Week

Posted by Kyla Brennan on September 11th, 2013 at 1:57 pm

Whether or not you’re lucky enough to score an invitation to any runway shows during New York Fashion Week, the city streets are sure to be brimming with style and swagger over the next few days. Between people-watching on the plaza at Lincoln Center, the style lounges to attend and the after parties, it’s the week a style blogger’s dreams are made of.
Pinterest has upped it’s sartorial game this year with the introduction of its fashion week hub, partnering with more than 100 influencers to curate pin boards, including designers such as Michael Kors, Kate Spade, and Oscar de la renta, as well as go-to fashion publications like Elle, WWD, Lucky, Refinery29 and Style.com. These brands and bloggers will be pinning real-time during each upcoming fashion week.
Live-pinning is a great way for bloggers and Pinterest connoisseurs alike to take advantage of the fashion week frenzy in a highly visual way. What makes live-pinning exciting, as opposed to posting photos later on, is that 1) the posts are chronological, so followers know they are seeing pins as part of an event and are “with you” in a way, and 2) you are able to capture and share live moments - which... Read more

Pinterest Adds Analytics, Rich Pins For Brands

Posted by Daisy Whitney on June 5th, 2013 at 10:32 am

Fast-growing social platform Pinterest recently introduced an analytics product for businesses, brands and partners that integrate Pinterest into their sites, said Steve Patrizi, Head of Partner Marketing at Pinterest during a presentation at iMedia in:Focus Summit on What Women Want From Brands. Partners can use those analytics to see what's working and not working across the service. Many brands are weaving Pinterest into their sites so that users can pin products, and the integration boosts engagement time in most cases, he said. In addition, Pinterest recently introduced "rich pins," which let brands add more information to pinned products, such as price or where to buy.
Brand are using Pinterest in a variety of ways, Patrizi added. Nordstrom, for instance, incorporates Pinterest in stores by showing the most-pinned items. Martha Stewart showcases just-pinned products on its home page, while Modcloth also highlights popular pins on its site.

A Lesson from J.C. Penney: Remember the Customers You “Socialize” With

Posted by Tara Meehan on April 28th, 2013 at 2:12 pm

By now we have all heard about the leadership failings of ousted J.C. Penney CEO Ron Johnson. There has been plenty of traditional marketing-driven Monday Morning Quarterbacking going on to explain what went wrong. In a nutshell, investors lost faith in Johnson’s plan to reinvent the brand’s sales approach, namely scraping discounts and introducing everyday low prices. It seems Johnson wanted to modernize J.C. Penney; make it appeal to a younger demographic; make it cool. What’s wrong with that you may ask? Nothing - unless the majority of your customers are the so-called old and uncool. And for the purposes of this blog, that’s the big social media takeaway. You don’t have to host tragically hip social campaigns to produce truly profitable results.
Recent polling suggests that teens and twenty-somethings are experiencing social fatigue. Facebook doesn't seem to hold the same sway with these age groups. On the flip-side, individuals in their 40s, 50s, 60s, and above are a growing social audience. Being that I am only 4 years from being a member of the 40 club, I am not prepared to label any of these demographics as dull. Still, more mature users have different reasons for establishing a social media... Read more