The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'
Tags: business, business porn, conversion rates, Images, marketing, photography, ROI, web design
Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Entertainment, Opinions, Research, Search, Social Media, Video, Web Analytics, Websites | 2 Comments »
Creativing :: Facebook invents the future, designing around customer hassles, and merging social and paid media
Facebook Changes Again: Everything You Need To Know
Read this to see the future. The level of nuance to engagement is great. What’s remarkable is that Facebook had 500m people visit the site in a single day. Remarkable level of visitor loyalty.
Text Messaging: The Great Age Divide – Aging Online
This is quite a revealing chart. Note the precipitous drop once people hit an age where they’re likely in the workforce, or at least spending a lot of time in front of a computer at a desk. Younger people simply tend to be more socially active, and geographically mobile. And when you’re out and about, everyone knows texting’s value. I’d be curious to see how much IM the older ages use. My guess is a lot, and that while that was the communication mode of choice by young people ten years ago, it’s now moved over to mobile phones.
Google + 1 Button On Display Ads, Plus Influence Ad Quality
This is basically what Facebook has been doing since their Comment ads. What I find notable is the clunkiness of the term “+1′d”. That looks terrible in print, and sounds even worse. Maybe “Liked” wasn’t perfect, but at least it rolls off the tongue.
Hassle... Read more
Tags: community, content, contentmarketing, Facebook, facebook tactics, google, mobile, photography, Social Media, socialmedia
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Word of Mouth | No Comments »
The latest in new media marketing strategies and tactics:
Mark Zuckerberg | 30 Second MBA [VIDEO]
I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.
Why Color May Be The Next Twitter
Given I’m in new media, I follow about anything that gets 2 out of these three: Money, Hype, or Users. Color has the first two in abundance. But I think the potential to become a social network is a little off. While I think it could be a big hit among the photogs, the photography category isn’t anything close to the sms category, Twitter’s launch pad. It also seems to be too event-related to really consume our waking hours the way Twitter does with so many people. That said, looking forward to trying it.
Nifty App Converts Email Into A Game, Helping You Blast Through Your Inbox | Co.Design
Maybe it’s just because I saw Seth Priebatsch’s SXSW preso on SCVNGR, but the concept of gamification seems to be gaining buzz. I admittedly think some of it’s over-hype, but this email tech shows how it can be as much about correcting or improving behavior than any long term rewards program.... Read more
Tags: acquisition, answers, apps, branding, color, curation, Email, Facebook, foursquare, gamification, lbs, mobile, operations, paidmedia, photography, productivity, social, Social Media, socialmedia, twitter
Posted in Creative Best Practices, Emerging Platforms, Social Media, Word of Mouth | No Comments »
The latest in interactive marketing strategies and tactics, from Creativing.com:
US eagle webcam becomes internet sensation – Yahoo! News
A great example of how simple some forms of entertainment can be. This is an eagle’s next 80 feet high in a tree, and about 150,000 people are tuned in at any given time during the day to witness a remarkable view of nature. Live.
Here’s the link to the Ustream page with the video:
Want to See All iAds in One Place? Apple Has an App for That
If you’re doing any mobile advertising (which hopefully you are), then this is a great resource for what’s currently the richest mobile ad experience.
TV-Tagging App IntoNow Tries to Kickstart Discussions Around Shows
I’ve checked out a number of social viewing apps, and this looks to be the best interface by far. The most impressive feature is the Shazam-like ability to identify the exact episode of a show you’re watching, with a short sound sample. There’s still an issue around where you are in a prerecorded show. But this is an impressive start, and would certainly work for live TV.
Too Lazy To Count Calories? Now You Can Just Take A Picture Of Your Meal
This is pretty amazing for what... Read more
Tags: Apple, apps, campaigns, community, content, creative, Data, Facebook, gaming, google, infographics, ipad, iPhone, lbs, memes, mobile, photography, technology, trends
Posted in Social Media | 1 Comment »
What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
50 most stunning examples of data visualization and infographics | Richworks
Fantastic selection of work. This is a must see for anyone in marketing. (Thx to John Durham for the link.)
The Rise of the Anti-Facebooks
I don’t see any of these as having a real chance of unseating Facebook, but it’s a good read comparing their strategic approachs. Diaspora is the most interesting, as it’s open source. So many other platforms are moving towards open source, and as Facebook’s big strategy is to be a platform and not a destination, they could be vulnerable to an open source movement. Especially given the increasing amount of data they have on people (e.g., Places).
“The Social Network” Movie Launches a Facebook-Themed Website
I really like the simplicity of this site. I don’t get how they’re comparing this site to a social network site, but it’s well-done none-the-less.
Flickr: NASA on The Commons’ Photostream
Like the Library of Congress putting a lot of the National Archives photos on Flickr before. While the pics have been available on the NASA site, it’s nice to see them moving to a common online photo site. As a Flickr user, I’m glad... Read more