Tagged 'Philly'

Ben Franklin Loves Beer

Posted by Bob Bentz on April 16th, 2012 at 11:28 am

Anybody who has ever visited Philadelphia knows that its residents take sports very seriously.  In a city known for “brotherly love,” its fans are anything but and are not afraid to show their passionate support for their home team and their disdain for their opponents.
Philly Sports Live is an upstart website that reports on the beloved Phillies, Flyers, Sixers, and Eagles.  It also covers other teams in Philadelphia such as the Philadelphia Union and the college sports programs at Temple and Villanova.
But, despite outstanding journalism, finding an online audience in a city that boasts two sports talk radio stations, a very popular digital newspaper, and a bevy of prominent blog sites has not been an easy task.
So, Philly Sports Live took to the streets to find Philly sports fans.  And, there was no place better to find them than this weekend in South Philly with the Phillies hosting the hated Mets and the Flyers pummeling the cross-state rival Penguins in the first round of the Stanley Cup playoffs.
“We decided that the best way to become known was through guerilla marketing at Pattison and Broad,” said Frank Mazza, publisher of Philly Sports Live.  “We wanted to offer something hip, something cool,... Read more