Tagged 'personalization'

The Fusion of Personalization and Automation is Eliminating the ‘Ask’ in Customer Engagement

Posted by Glenn Pingul on January 20th, 2015 at 7:58 am

Although the newness of Siri has long worn off, she still manages to have a strong ‘following’. When you know you need something but just can’t pinpoint the specifics or you know exactly what you need but just not sure how to find it…Siri is ready and willing to find the information you need.  And of course she serves as a good source of entertainment when your kids (or maybe you) decide to ask her ridiculous questions.  (FYI – here’s a good list to reference when you have a little too much time on your hands - http://www.freemake.com/blog/siri-answers-20-hilarious-questions/.)
She’s knowledgeable and she doesn't waste your time – giving you exactly what you need when you ask for it. And although we know she has a bank of automated answers, she still manages to deliver a seemingly personalized response. Now if only Siri was smart enough to know what we needed before we asked (props to my wife for this idea, stemming from her frustration in my ‘inability’ to ask for directions).  But if that was the case, Siri would be in high demand for a role on the digital marketing front!
Every digital marketer knows the value that comes with delivering personalized... Read more

5 Essentials To Your Content Management Strategy

Posted by Jeffrey Fleischman on January 12th, 2015 at 5:14 pm

Content has become a dynamic, sophisticated tool that can have tangible, bottom line results. But these results don’t come easily; content take considerable work, commitment, endurance, dedication, and organizational alignment. Across the enterprise functional areas beyond marketing and corporate communications are generating content and these efforts need synchronization.

What Mobile Marketers Can Learn from Stitch Fix: Personalization is not an Art but a Science

Posted by Glenn Pingul on October 2nd, 2014 at 2:07 pm

There’s a major misperception around personalization when it comes to marketing. Once attributed to highly complex, and often costly, B2B targeting, this concept of designing or tailoring something to meet each individual’s needs or preferences has become a bit muddled in the B2C space.  For many marketers, ‘personalized’ has become a label used synonymously with any campaign employing customer data.  But let’s be clear, having data is not enough when it comes to effective personalization.
In this world of mobile dependency, marketers have the perfect opportunity to capitalize on the value of delivering personalized experiences.  Yet the challenge of knowing when and how to act is often a major barrier to adopting a more personalized approach.
One company that has caught my attention – and my wife’s wallet – is the Bay Area startup, Stitch Fix, which claims to be ‘the first fashion retailer to blend expert styling, proprietary technology and unique product to deliver a shopping experience that is truly personalized for you.’  Essentially, you fill out a style sheet, and they have a stylist select five items which are delivered to your doorstep.  Then you simply buy the ones you like.  As my wife continues to remind me, working moms... Read more

How to Make the Zero Moment of Truth Work for You

Posted by Paul Dunay on June 5th, 2013 at 10:10 am

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT)

How to Gain Real Value from Social Media Marketing

Posted by Kristin Hambelton on March 27th, 2013 at 12:47 pm

Social media will continue to be a prominent channel for marketing in 2013. It has forever changed the way brands interact with customers and prospects. While the majority of marketers are utilizing social media as a key communication channel, there are still a lot of question marks about the true value of marketing through social forums. Marketers need to change their mindset about how to use and derive value from these newer channels and eventually maximize the revenue potential of these captive audiences.
When marketers post a campaign to Facebook they may ask, how many likes will this drive or how many users will view this? Those aren’t necessarily the right questions as it relates to social media. These forums are different than other forms of communication and marketers need to start looking at the big picture. Social media is part of the consumers’ daily life, with over 1 billion Facebook users, reaching a vast amount of consumers through a forum they use nearly every day has a special value.
A recent survey found that 62 percent of marketers are leveraging social media profile data (e.g., profile ID, likes, and, interests). Yet, many marketers need to effectively leverage this profile data across... Read more