Tagged 'personal branding'

Are You the CMO of Your Personal Brand?

Posted by Drew Neisser on February 5th, 2016 at 7:32 am

Everyone has the opportunity to be the CMO of their own brand. This post outlines how using Dan Raviv of CBS News as an example.

5 secrets to boost Brand LOVE in your target audience

Posted by Tanvi Bhatt on October 30th, 2012 at 11:25 pm

We love some Brands, We hate some Brands, and we couldn't be bothered by some.
What is that compelling factor of these Brands that evokes such strong emotions within us?
What is it that they are doing fabulously or where are they taking the fall?
What is the secret that some Brands know of, and most others are still struggling to discover?

It is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some Brands know how to move these hearts, to not only live there, but also dominate their minds-forever. These are the Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist.
The secret that these people or brands or now-a-days people brands know of, is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to evoke such emotions in your audience, that fill them up... Read more

To Brand ME or not to Brand ME?

Posted by Tanvi Bhatt on August 29th, 2012 at 12:37 pm

If Life was a Supermarket what Brand of Chocolate do you think you would be?
Rather if Life was a Mall, what Brand of Shoes would you be?
Even better, if Life was a Race, what Brand of Car would you be?
Answer each of these questions, and answer once again, WHY?

Now the Most important Question, have you ever wondered to Yourself: To Brand ME or not to Brand ME?
Seldom, people fail to realize, that this indeed is a moot question; and yet they ponder over it for the best years of their Life, sometimes, till it's too late to take the leap of faith.
You, are of course, a Human being not some pretty packaged candy bar being sold for a dime a dozen in your local super market; or a pair of gorgeous stilettos being envied by all-but who flaunts them; or a Fantastic set of four wheels that take your life from 0 to 100 in less than 5! You are not a commodity, or a product or a service which by any means can be defined and dealt with. The conventional rules of 4Ps of Marketing do not apply to YOU, as You are Unique and Rare, as... Read more

Leaders are passé; 7 Steps to become the Thought Leader of your industry!

Posted by Tanvi Bhatt on July 26th, 2012 at 7:44 am

Leaders are very many; but Thought Leaders, they are a rare and a distinguished breed of individuals who are the visionary harbingers of tomorrow. When Leaders are striving to lead and live, thought leaders are creating a whole new world for us to live in! The classic example our world has witnessed is that of Nokia & Apple, the former Market Leader is still striving and thriving to sustain in this new world order, whereas the harbinger of tomorrow-the industry thought leader has banked on its spirit of thought leadership in innovation to bring our world closer to tomorrow. Simply put, Thought Leaders, do NOT wait for the tide to turn, they turn the tide and welcome the glorious tomorrow, today itself.

So what are THE distinguishing traits that separate the thought leader from the pack? Leaders may be born or made; but thought leadership is a different league altogether. There are 7 idiosyncratic traits of legendary thought leaders; we now show you how to embody these traits, in these 7 key steps to become the thought leader of your industry.
1. Follow your Passion
Passion prevails Profession. Period. If you are at crossroads between your passion and profession; don’t worry, as such a crossroad... Read more

Strategic Personal Branding Tips from the humble Chess Board

Posted by Tanvi Bhatt on July 5th, 2012 at 10:56 am

The game of chess has been providing intellectual euphoria since time immemorial; and now it is all set to give your personal branding style, a strategic makeover.

Your Personal Brand (Your King): Your Personal Brand or Unique Brand Value Proposition that you treasure, is the King of the Game and is what is at stake. The end result of this stimulating game of branding is a truly invincible Brand You that has been created, to stand tall and strong. Your Personal Brand is a summation of the working protocol of your Brand Army-your knights, bishops, rooks and the pawns, which are the fierce guardians of your Personal Brand.
Your Brand Positioning (Your Queen): Like the Queen, Your Brand Positioning is the trump card of your game. Use your Brand Positioning to reach out to your audience, as the exclusive value proposition of yourself. Use your Queen wisely, to strategically create a roadmap for your Brand, into the hearts and mind of your target audience. Remember, there is only one Queen, who is irreplaceable; you have to create an exclusive positioning in the Industry, which none other can replace.
Your Brand Voice (Your Knight): Your Brand Voice is the communication strategy you adopt to announce... Read more