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5 secrets to boost Brand LOVE in your target audience

Posted by Tanvi Bhatt on October 30th, 2012 at 11:25 pm

We love some Brands, We hate some Brands, and we couldn't be bothered by some.
What is that compelling factor of these Brands that evokes such strong emotions within us?
What is it that they are doing fabulously or where are they taking the fall?
What is the secret that some Brands know of, and most others are still struggling to discover?

It is in human nature to fall in love, when their hearts are touched, moved and molten. Some people know how to touch these hearts and live in them forever. And moreover, some Brands know how to move these hearts, to not only live there, but also dominate their minds-forever. These are the Brands who have the power to melt these hearts with love and loyalty, time after time-such that the competing brands are rendered immaterial, such that the whole world but that beloved brand-ceases to exist.
The secret that these people or brands or now-a-days people brands know of, is the power of EMOTIONS. And the strategy of making your audience feel the emotions you truly want them to feel-results in a checkmate game for your competition. These are my top 5 secrets to evoke such emotions in your audience, that fill them up... Read more

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Posted in Creative Best Practices, Emerging Platforms, Jobs, Opinions | No Comments »

Leaders are passé; 7 Steps to become the Thought Leader of your industry!

Posted by Tanvi Bhatt on July 26th, 2012 at 7:44 am

Leaders are very many; but Thought Leaders, they are a rare and a distinguished breed of individuals who are the visionary harbingers of tomorrow. When Leaders are striving to lead and live, thought leaders are creating a whole new world for us to live in! The classic example our world has witnessed is that of Nokia & Apple, the former Market Leader is still striving and thriving to sustain in this new world order, whereas the harbinger of tomorrow-the industry thought leader has banked on its spirit of thought leadership in innovation to bring our world closer to tomorrow. Simply put, Thought Leaders, do NOT wait for the tide to turn, they turn the tide and welcome the glorious tomorrow, today itself.

So what are THE distinguishing traits that separate the thought leader from the pack? Leaders may be born or made; but thought leadership is a different league altogether. There are 7 idiosyncratic traits of legendary thought leaders; we now show you how to embody these traits, in these 7 key steps to become the thought leader of your industry.
1. Follow your Passion
Passion prevails Profession. Period. If you are at crossroads between your passion and profession; don’t worry, as such a crossroad... Read more

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Posted in Jobs, Social Media | 3 Comments »

Strategic Personal Branding Tips from the humble Chess Board

Posted by Tanvi Bhatt on July 5th, 2012 at 10:56 am

The game of chess has been providing intellectual euphoria since time immemorial; and now it is all set to give your personal branding style, a strategic makeover.

Your Personal Brand (Your King): Your Personal Brand or Unique Brand Value Proposition that you treasure, is the King of the Game and is what is at stake. The end result of this stimulating game of branding is a truly invincible Brand You that has been created, to stand tall and strong. Your Personal Brand is a summation of the working protocol of your Brand Army-your knights, bishops, rooks and the pawns, which are the fierce guardians of your Personal Brand.
Your Brand Positioning (Your Queen): Like the Queen, Your Brand Positioning is the trump card of your game. Use your Brand Positioning to reach out to your audience, as the exclusive value proposition of yourself. Use your Queen wisely, to strategically create a roadmap for your Brand, into the hearts and mind of your target audience. Remember, there is only one Queen, who is irreplaceable; you have to create an exclusive positioning in the Industry, which none other can replace.
Your Brand Voice (Your Knight): Your Brand Voice is the communication strategy you adopt to announce... Read more

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Posted in Creative Best Practices, Emerging Platforms, Jobs, Social Media, Word of Mouth | 3 Comments »

BRAND YOURSELF ON LINKEDIN

Posted by Tanvi Bhatt on June 18th, 2012 at 7:45 am

Am I a Brand or Am I a Brand? Well, Friends, as of today, EACH one of You regardless of the Industry you are into, YOU are a BRAND. You might not be aware of it, or might not want to acknowledge it, or yet haven’t realized the importance of your Personal Brand in this cluttered Industry. But, Believe You, Me; fast approaches a time, when every professional in every industry will be evaluated on the basis of his Personal Brand Worth.
Often the next question is  "To Brand ME or not To Brand ME?" And if your answer is YES; the next endless list of questions follow suit:
a)      How to brand myself?
b)      What am I suppose to brand?
c)      Where am I suppose to brand?
d)      How to express my brand? or
e)      The most common question: WHY am I suppose to brand myself?
For now, we are going to focus on HOW TO brand yourself, starting with the most visible and credible place on the social media-Linkedin.
I personally believe that Linkedin has been a much worthy of an innovation vis-a-vis Facebook. Not that I love Facebook any less than Linkedin; but for the ruling corporate citizens of today, Linkedin has been the biggest boon since... Read more

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Posted in Emerging Platforms, Jobs, Opinions, Social Media | No Comments »