Tagged 'pepsi'

3 Secrets to Powerhouse 'Prankvertising' (Video)

Posted by Rick Mathieson on January 7th, 2014 at 4:43 pm

A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more

Pepsi Max: Magician Levitates on a London Bus (Video)

Posted by Rick Mathieson on July 18th, 2013 at 4:49 pm

Don't try this at home, folks.
Sure, Coca-Cola may be chastised for what some call a misleading TV spot about what it takes to burn off a can of cola. But if UK-based magician Dynamo is any indication, Pepsi Max will have you feeling lighter than air in no time.
In this outdoor stunt - part of Pepsi Max's #LiveForNow campaign - Dynamo seems to levitate on a London bus as it drives through crowded streets.
Still, it is worth noting that the "#LiveForNow" theme reads a little off. It sounds inspiring when used as an imperative (as in Dynamo is living for the moment). But it sounds threatening when read as a descriptor (as in Dynamo is live...for now).
Be that as it may, Londoners seem to be as thrilled as can be.
At least until that roybal baby finally gets here.
Maybe they'll be passing Pepsi Max around the palace when he or she gets here.
Read more here.

Top 10 Social Media Initiatives 2012 (Video)

Posted by Rick Mathieson on November 30th, 2012 at 3:40 pm

This list may spark a Twitterstorm all its own.
We know some people are going to disagree with our list.  Indeed, in some quarters, the fact that we didn’t include Kony 2012 is going to be enough to send some in the socialsphere over the edge.
It is, after all, arguably the most astonishingly successful social media effort ever. And everyone (everyone) is reverse engineering the campaign to see if they can replicate it.
It’s just that ultimately (again, don’t hate), we found certain aspects of the effort unsettling for
reasons we haven’t quite taken the time to fully puzzle together in our own minds.
But the other, far more important reason: This particular list is for brand-oriented social initiatives
versus cause-oriented efforts (or political, for that matter - which would have resulted in the Obama campaign's inclusion on our list this year).
And in that regard, like a few of our Top 10 lists so far this year, it is one that is dominated by Coca-Cola. It's no wonder the brand has been named the 'Creative Marketer of the Year' for the 2013 Cannes Festival.
So: Here’s our list. If you disagree, make your own list and share.
10. Social Media Street Fight: Duke It Out for Your... Read more

2010's Naughtiest Marketing

Posted by Lisa Wehr on December 20th, 2010 at 9:29 pm

A small list of poor companies that deserve Santa’s Naughty List for even considering their individual 2010 marketing sin, let alone enticing it.

How Pepsi's 23 Million Dollar Social Media Campaign will be Money Well Spent

Posted by Jared Stivers on February 4th, 2010 at 12:00 am

As you might have heard Pepsi has decided to shelve its Super Bowl commercials and instead dedicate that money to a social media effort.  A bold move for sure and given the nature of what the campaign entails, helping improve local communities, one that just might work out for Pepsi.  (The image has to do with the 49ers winning it all next year)
For starters think about what Super Bowl ads are good for, announcing a brand or premiering a big new over the top marketing campaign, essentially making a big splash.  Pepsi on the other hand has taken a different approach; it's "Pepsi Refresh" project will give away 32 grants a month for a year totally $20 million where participants can vote on projects such as "Help free healthcare expand in rural TN" and "Build a new fitness center for all students in Hays, Kansas".
Lauren Hobart, Pepsi's chief marketing officer was quoted in Time magazine saying, "…the Super Bowl just wasn't the right venue because we are really trying to spark a full year movement from the ground up."
Ms. Hobart, in looking for a sustained ongoing dialog, has hit the nail on the head by giving up on the 23... Read more