Tagged 'paidmedia'

Agency transformation through social integration

Posted by Chris Tuff on February 27th, 2012 at 6:53 pm

When I walk into the agency every morning, I go straight to where our social department sits. Each day, I look around and think, “Damn we’ve got a good crew.” Two and a half years ago, the department consisted of just me, and now we’re a group of 8 diverse strategists and community managers that can tackle any social media solution—not to mention, become iMedia’s 2011 Best Agency for Social Media.
The actual responsibilities of a social media department vary from agency to agency, but when that department becomes an integrated part of the internal agency structure, the benefits will be felt across all departments. So why should a social media department be more integrated?
CHANGE: Given the inherent need to innovate quickly, agencies need to adapt just as fast. With Facebook’s “fail fast” mentality, there are no guarantees about what will stick and what will fall to the wayside. In addition to platform changes, there are user changes with new sites and habits, and naturally, it becomes difficult for any agency to stay 100% on top of all emerging trends and changes. A social department that is linked into insider knowledge of these rapid and frequent changes and social trends provides... Read more

Creativing :: Facebook’s 4.74 Degrees of Separation, Steve Jobs was right about Google, and how people view your Facebook profile

Posted by Doug Schumacher on December 1st, 2011 at 11:34 am

10 links that point to the future of digital marketing:
Separating You and Me? 4.74 Degrees – NYTimes.com
This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.
How to Turn Your Instagram Photos Into Wall Art
This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.
Facebook Tests More Variations On Sponsored Stories
If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.
Steve Jobs Was Right: Google IS Turning Into Microsoft
If you follow the tech battle among the 800 lb gorillas, this is a good read.
Here’s How People Look at Your Facebook Profile — Literally
This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read... Read more

The Cool Kids Sat in the Back: Y Combinator's Ad Innovation Conference

Posted by Chris Ebbesen on September 15th, 2011 at 2:56 pm

As a long time reader (and failed contributor I might add) of Y Combinator's (YC) HackerNewz, I was very excited to attend their first annual Ad Innovation Conference in Mountain View, California yesterday.  I saw some familiar faces around the conference room, but mostly, it was a room full new media and technology geeks like myself who for some reason or another, are passionate about new ways to get consumers engaged with brands, aka the evolution of advertising platforms.
First a bit of background on the show you are hopefully going to continue to read about.
Y Combinator:
A group of Y Combinator-funded startups working on ad-related technologies have joined forces to create a new event focused on the future of advertising.
Topics to be discussed include: NFC advertising; the use of Twitter and Facebook content in display ads; ad/game hybrids; embedding ads in the 3D space of videos after they’ve been shot (i.e. retroactive product placement); geolocal ads and offers; audience polling; the evolution of SEO; marketing on Facebook; monitoring competing AdSense campaigns; landing page optimization; ad-based alternatives to paywalls; the future of QR codes; and advertising on the iPad.
In the next housand words or so, I attempt to capture and share... Read more

Creativing :: An iTunes album sales record, the value of social media sponsorships, and timing ads on Facebook

Posted by Doug Schumacher on September 8th, 2011 at 7:41 am

10 links that point to the future of marketing:
DIGIDAY:DAILY – Twitter Button Can Increase Site Traffic
Some simple proof that all those “Tweet this” and “Share that” buttons are working. Not surprising, just proof.
When Bloggers Don’t Follow the Script, to ConAgra’s Chagrin – NYTimes.com
There’s an interesting footnote in this article about how so many bloggers see their role as truth-seeking journalists, which would definitely make their POV quite different from the average consumer.
Lil Wayne Sets iTunes Sales Record
Remarkable sales for Lil Wayne’s latest album. Most impressive is that the deluxe edition — $4 more than the standard addition — accounted for 95% of digital sales (and 70% of online sales).
Applebee’s Worker Must Choose: Job or Posting to Facebook – KSFO 560
What’s interesting here is how the individual comes of as the rational thinker. While social media policies at companies are needed, companies need to be active in this discussion. Otherwise, it’s looks like they’re simply afraid of social media.
Amazon Testing 7-Eleven Package Pickup Lockers
Very interesting potential partnership between Amazon and 7 eleven. Amazon is apparently trying to either solve a problem regarding delivery expense, or looking for partners to expand it’s physical... Read more

Creativing :: Cannes case studies, Verizon’s minority report future, and a first look at the Facebook phone

Posted by Doug Schumacher on July 14th, 2011 at 9:36 am

The latest in new media marketing trends:
Cannes Cyber Lions: The Winning Case Studies | Digital Buzz Blog
The headline says it all. Good stuff.
Three senior executives on the future of marketing – McKinsey Quarterly
I like the bookend effect of the first and last projections. Firstly, the CEO of Virgin Atlantic reminds us that big, mass media still packs a lot of power. And then a Yahoo! Research scientists tells us the future of marketing will be more and more scientific. Of course, both are correct, and like the influx of technology into marketing, the ones who can blend the analytical with the emotional will have the most consistently good ideas.
Note: To read this you need to register, but it’s free.
The Compelling (or Creepy) M2M World of Verizon Wireless
If you’d like a quick glimpse of the future of the internet, this is your article. I’ve posted on the “Internet of Things” before, and this is a good outline of what parts of our lives that will touch. It’s also good to see a more buzz-friendly term, “M2M” emerge. Stands for “Machine-to-machine”.
First look at HTC Status, the Facebook phone – CNET
I’m not digging the design, but have to say the FB button is nice functionality.... Read more