While Google’s changes to organic search tracking have shaken up the SEO industry, it’s not a death knell for keyword-level call tracking as some would suggest.
Do you have that nervous feeling in your stomach? Sweaty palms? Is your heart racing? If you're an SEO agency, these symptoms may be a result of Google's looming Caffeine update. No, not the kind in your coffee; in this case, Caffeine refers to the latest Google algorithm update.
Although Google announced the update in August 2009, the updated version is currently only running on one data center, half of the time. The lag between the announcement of the release and the full implementation has lulled many SEO specialists into a sense of complacency, and indeed the buzz surrounding Caffeine has all but faded away. With Google withholding on a timeline for complete implementation, predicting the effects and implications of Caffeine is bit like fortune telling. However, by using the information Google has released about Caffeine in conjunction with their current focus, a few forecasts can be made.
Caffeine is primarily an infrastructure update. Expanded indexing, increased relevance, and increased speed are all the main effects of the revamped algorithm. These are the changes that won't be visible to the average user but will make Google faster and more relevant. From the SEO perspective, the question... Read more