Tagged 'outdoor'

Benjamin Moore Scares The Paints Off Contractors (Prank Video)

Posted by Rick Mathieson on October 17th, 2013 at 2:39 pm

This new adverprank from Benjamin Moore Paints is part of a new "Scary Good Job" campaign aimed at any pro who's faced a nightmare painting job.
Personally, I just want to know how they got contractors to come work after hours.
Read more about the video, here. And let us know if/how your brand is using stunts like this!

Coca-Cola Creates Pop-Up City Park, Rolls Out Happiness (Video)

Posted by Rick Mathieson on October 1st, 2013 at 2:16 pm

Hey, there have been Happiness Vending Machines, Happiness Trucks, Happiness Drive-in Theaters - why not just a (elegantly) plain, old, simple park?
We'll even forgive the typo thirteen seconds into the video (it's "every day," not "everyday").
Kudos to Coca-Cola for letting some city dwellers hang onto just a few more hours of summer.

Amazing Video of 3D Projection-Mapping Coolness (Video)

Posted by Rick Mathieson on September 25th, 2013 at 3:46 pm

Longtime readers know I dig 3D projection mapping - and have put it to use for clients.
And I have to say, this demonstration video adds some serious WOW. It's called "Box," and it comes from San Francisco-based design & engineering firm Bot & Dolly. And it's a fantastic demonstration on taking 3D projection mapping to a whole new level by integrating 3D computer graphics, robotics and an actor.
Just think of the application outdoors, in-stores, in-concert or anywhere you want to create a wow moment with consumers.
According to io9, this was all taken in one shot, and captured entirely in-camera (ie, no post-production touch-up).
Read more about the initiative here. And then ask yourself: How might your brand or clients put this kind of tech?

3D Projection Mapping – On A Miniature Model of Tokyo (Video)

Posted by Rick Mathieson on April 23rd, 2013 at 5:58 pm

Call it 3D projection writ small. Very, very small.
In January, I posted about an initiative we spearheaded to super-size a client's core message on a 12-story building through the power and magic of 3D projection mapping.
In celebrating its 10th anniversary, Ropongi Hills - a renowned Tokyo landmark, decided to use the technology in reverse - with a remarkable digital campaign called "Tokyo City Symphony," an interactive website where you can experience playing with 3D projection mapping on a 1:1000 miniature model of Tokyo.
According to the Mori Building Company, the handcrafted model is an exact replica of the cityscape of Tokyo in every detail. Three visual motifs are projected onto the city in sync with music: "Future City," conjuring futuristic images, "Rock City" that playfully transforms Roppongi Hills into colorful musical instruments and monsters, and "Edo City," or "Traditional Tokyo," that portrays beautiful Japanese images.
One very big small idea.
Check it all out yourself, here.

LoopNet 3D Projection Magic (Video)

Posted by Rick Mathieson on January 21st, 2013 at 5:34 pm

How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more