Call it 3D projection writ small. Very, very small.
In January, I posted about an initiative we spearheaded to super-size a client's core message on a 12-story building through the power and magic of 3D projection mapping.
In celebrating its 10th anniversary, Ropongi Hills - a renowned Tokyo landmark, decided to use the technology in reverse - with a remarkable digital campaign called "Tokyo City Symphony," an interactive website where you can experience playing with 3D projection mapping on a 1:1000 miniature model of Tokyo.
According to the Mori Building Company, the handcrafted model is an exact replica of the cityscape of Tokyo in every detail. Three visual motifs are projected onto the city in sync with music: "Future City," conjuring futuristic images, "Rock City" that playfully transforms Roppongi Hills into colorful musical instruments and monsters, and "Edo City," or "Traditional Tokyo," that portrays beautiful Japanese images.
One very big small idea.
Check it all out yourself, here.
Tags: 3d, advertising, branding, city, dooh, mapping, marketing, mori, ooh, outdoor, projection, tokyo
Posted in Creative Best Practices, Emerging Platforms | No Comments »
How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more
Tags: #looptrafficjam, 3d, advertising, band, branded, branding, commercial, concert, cre, dooh, entertainment, estate, experience, fender, gamification, go2, guitar, jam, la, loopnet, mapping, marketing, media, music, ooh, outdoor, pearl, productions, projection, real, social, traffic, Train, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Social Media, Websites, Wireless, Word of Mouth | No Comments »
In 2012, 3D projection mapping wasn't just for building facades anymore.
On the heels of our big Top 10 Augmented Reality Initiatives for 2012, here's our list of the 10 best projection mapping projects from the year so far.
The big trend in 3D projection this year? Moving away from projections on just buildings to, well, projections on anything and everything - indoors and out.
But what's you're view? Agree or disagree with us? What initiatives make your list?
One thing's for sure: We can't wait to see where this emerging tech takes us next.
10. Barco at Caesars Palace
What happens in Vegas sometimes goes viral.
9. 'Carmapping' Citroen DS5: 3D Projection Mapping on a Car
Putting 3D projection mapping in motion.
8. Samsung Gives Some Face Time to 3D Projection Mapping
3D projection mapping for the Galaxy Y Duos does double time with this dude's face.
6. 2012 Bud Lite Hotel
Okay, we'll drink to this.
5. 3D Projection Game on Building Uses iPad As Controller
Eristoff innovates. Why didn't Absolut - or even Red Bull - think of this first?
4. 3D Projection Comes to Haute Couture
One physical dress. Lots of different looks.
3. Lil Wayne Uses Projection Mapping to Promo New Fashion Line
Mannequin madness.
2. Skyway International Light Festival
How do you say... Read more
Tags: 3d, advertising, barco, branding, bud, caesars, dooh, Eristoff, hotel, invisible, ipad, lil, lite, mapping, marketing, mercedes, mobile, ooh, outdoor, projection, samsung, skyway, wayne
Posted in Creative Best Practices, Emerging Platforms, Video, Word of Mouth | 4 Comments »
I know, I know. It's still early in the year-end roundups season, but we couldn't wait to get started.
First up, 10 (well, okay, 11) of the best augmented reality initiatives for 2012.
11. Net-A-Porter: Augmented Reality Meets Window Shopping
Who knew fashionistas would go ape sh*t over AR?
10. Holiday Inn: World's First Augmented Reality Hotel
Just in time for London's 2012 Olympic Games, patrons of one hotel find the place crawling with athletes.
9. Nokia Lumia Augmented Reality 'Angry Birds'
For me, 2012 was really the year Live AR started to really take off - and this is just one way consumers get in on the action, no special glasses or mobile devices required.
8. Marco Tempest Makes Magic with Kinect-Powered AR at TED Conference
Say goodbye to PowerPoint; this is a glimpse of the future of live presentations.
7. Ikea Brings Augmented Reality to 2013 Catalog
This is a brand with 211 million ways to make an impact on how we use augmented reality to sell.
6. Angry Birds Augmented Reality Game
While Nokia's promo was just that - a promo, this effort shows us where gaming's going fast.
5. Boo-Boos Be Gone: Kermit & Piggy Bring AR to BAND-AIDS
If a BAND-AID and a kiss won't cut it... Read more
Tags: action, advertising, angry, augmented, band-aids, bbc, birds, branding, digital, frozen, fx, holiday, impossible, inn, live, lumia, magazine, marco, marketing, mission, mobile, movie, net-a-porter, nokia, outdoor, planet, reality, shortlist, ted, tempest, wonderbra
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Wireless, Word of Mouth | No Comments »
You have to dig this recent initiative from Coca-Cola in Columbia.
During this concert, the band was playing on a stage that was 50 meters above the crowd.
As Adverblog reports, in order to bring the band down lower, the audience had to "download" them by using their mobile devices to log onto Coke FM and download songs from the band. As they did, the performers would be lowered closer to the public.
This effort, from Ogilvy Columbia, seems to have been a lively way for activate this live event through mobile. And as you can plainly see, it worked.
A QR code or something to instantly log on and download songs could have made this even more immediate.
Either way, Coca-Cola has done it again.
Coca-Cola Mobile Marketing Webinar Thursday, August 16 at 11 AM PDT
For those interested in finding out more about how Coca-Cola leverages the power of mobile - especially during live events - Coke's Center for Mobile Excellence is hosting a Webinar August 16 with the Mobile Marketing Association and Mozes, a client of mine that specializes in brand activation using mobile at live events.
At 'Become Best-in-Class in Mobile Marketing, attendees will learn:
- How to approach cultivating an in-house mobile expert... Read more
Tags: advertising, branding, center of excellence, Chris Bigda, coca-cola, coke, concerts, cpg, Dorrian Porter, events, local, marketing, media, Michael Becker, mobile, mozes, music, outdoor, retail, social, Tara Scarlett
Posted in Emerging Platforms, Entertainment, Opinions, Social Media, Wireless | No Comments »
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