Tagged 'Organic Search'

Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data

Posted by Jason Wells on September 24th, 2013 at 8:49 am

"Various sites are reporting that the [NOT PROVIDED] percentage of organic keyword referrals has jumped from over 50%-60% to 95%, 99% and even 100% in some cases."

Top 4 Reasons “Not Provided” in Google Doesn’t Mean “No Tracking” for Call Tracking

Posted by Roy Bielewicz on August 8th, 2013 at 8:10 am

While Google’s changes to organic search tracking have shaken up the SEO industry, it’s not a death knell for keyword-level call tracking as some would suggest.

SEO – The Myths, the Facts, and the Secrets

Posted by John Wagner III on March 29th, 2013 at 8:30 pm

If you have a website or use a search engine on a regular basis, it’s likely that you've heard of SEO or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.
Let’s answer any lingering questions, settle myths, and clear the air of this SEO madness! I've compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”
So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.
Purpose:
Direct targeted traffic to your website without buying ads and clicks.
Myths:
…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different
Facts:

Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click”... Read more

3 Ways to Prepare Your SEO Team for Website Design Changes

Posted by Lisa Wehr on March 9th, 2011 at 9:47 pm

Changing up your website design can certainly be fun and refreshing, but beware of the many daunting consequences a new look can cause, especially with search engines.

To avoid risking your search engine positioning, be sure to follow these three helpful redesign tips:
Site Structure
Layout your site before you begin the development process. Plan with sitemaps, wireframes and mockups to build an appropriate site for both you and your visitors. Even though the layout changes you are proposing may make perfect sense to you, they may not make sense to your customers, or the search engines. Let’s say you want to de-clutter your site, going for a more minimalistic look is great, but it may cut off navigational paths by reducing or removing relevant content. Don’t diminish the content that feeds Google, Bing and Yahoo relevant information about your site. During a revamp, don’t inadvertently make your site less known to the search engines; make sure you leave appropriate content and important links on your web property.
Timing
A new look for your website takes time; not only for your designers, but also for your development crew and IT team. Every department needs the time necessary to digest, implement and test the changes... Read more