Tagged 'oreo'

The most powerful driver of innovation

Posted by Marti Funk on March 14th, 2014 at 2:38 pm

I'm still reeling from a great few days at SXSW, where I experienced some compelling brand activations from Oreo's Trending Vending Lounge, MasterCard and Mashable (#PricelessSurprises), and more private networking parties and inspirational pop-up discussions than hours in the day would allow.
I had the privilege of joining one such intimate discussion hosted by Expion, which turned into a passionate, all-out, no-BS discussion on the future of all things connected, including a featured panel on the future of packaging. The lively panel included Bonin Bough of Mondelez (@boughb), Gary Vaynerchuk (@garyvee), David Shing of AOL (@shingy), and Katharine Bell of HBR (@katharineabell).

As a business leader and curator of community and content in the marketing industry, I was most inspired not so much by the "what" or the "who" of the conversation, but more the "how." Specifically, I was inspired by Vaynerchuk's recognition of the "sheer will" behind the recent innovative successes behind legacy brands, with a nod to CPG marketers such as Mondelez and PepsiCo. Indeed, sheer will is the most powerful driver of innovation.
To give context, Bough shared his sentiment that all CPGs in the grocery store will be connected to the internet by 2020. There was no refuting that... Read more

Be the Trend: Winning the Race of Real-Time Social Marketing

Posted by Christoph Babka on July 8th, 2013 at 10:21 am

It’s not enough for brands to follow trends reactively.  In today’s fast-paced, hyper-connected media-saturated world it’s not the first horse out of the gate who wins, but the thoroughbred already in mid-stride.  What galloping steps can brands take to edge out the competition and maintain their lead?
First, let’s look at a general objective of any brand’s real-time social media campaign:
Instantaneously drive social engagements when unexpected events spontaneously trend online.
Looking at Oreo’s popular “Dunk in the Dark” campaign during the 2013 Super Bowl, you can see social activation in action:

First, an unpredicted event occurs – in this case the stadium blackout.
Immediately, Oreo’s social agency 360i is activated to create a response to the event – social feed on Twitter/Facebook, custom creative, hashtag
Then, the agency posts their response onto Oreo’s social networks – Facebook & Twitter
Once launched, posts, comments, retweets, and shares are collected.

By reacting within 8 minutes of the event, Oreo was able to collect 15,000 retweets and more than 20,000 likes on Facebook within 24hrs.
Seems easy enough, but there are inherent challenges to this process:

REACH: Consumers only discover a brand’s viral social trend if they’re connected on Facebook or Twitter within the trending window.
VIEWABILITY: Only 35% of friend posts on... Read more

Facebook's Facebook Post About This Years Trends On Facebook

Posted by Doug Schumacher on December 18th, 2012 at 12:11 pm

Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.

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of the top business pages on Facebook.
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Facebook's Facebook Post on Facebook Trends

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Brands See Facebook Success Posting About the Election

Posted by Doug Schumacher on November 14th, 2012 at 9:45 pm

While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most engaging post last week had some reference to the election. Hats off to Facebook and their app for helping people find their polling place.

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Facebook takes the voting process and makes it social content

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Facebook demonstrates how to post on Facebook

Posted by Doug Schumacher on November 6th, 2012 at 12:53 pm

Facebook's own "X are like Facebook" campaign caught a bit of social media backlash after early parodies were posted. However, the campaign is starting to generate massive levels of engagement, as this post demostrates. Currently, over 650,00 people have interacted with the post at some point. And behind each of them is an average of 130 friends. This how many banner impressions you'd have to run to get that number of engagements.

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“X are like Facebook” campaign as a Facebook post

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Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com