Tagged 'ooh'

Farewell Q&A with NY Times Ad Columnist Stuart Elliott (Concl): Uncertainty Certain

Posted by Rick Mathieson on April 4th, 2015 at 1:11 pm

Can someone who has spent little to no time working in advertising really cover it?
Or is it even better that way?
In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it was like to cover such a idiosyncratic industry without much first-hand experience in the business.
How did being one step removed hinder - or help?
As Elliott says goodbye to the Times, we'll get his views on that topic.
And we'll try one last time to get his predictions for what's next in the world of advertising. His response is worth noting even for those of us who do work in this crazy, wonderful industry.
CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOTT: WHAT I SAW AT THE REVOLUTION (CONCLUSION): UNCERTAINTY CERTAIN
(Approx: 3:29)
Listen to Part One here: What I Saw at the Revolution
Listen to Part Two here: The Rise & Risks of Content Marketing
Listen to Part Three here: Change is (On) the Air

Airline Pulls Off One Miracle of a Holiday Promotion in Must-See Video

Posted by Rick Mathieson on December 9th, 2013 at 11:09 pm

This one will knock your stockings right off the mantle.
In an epic new holiday promo, Canadian airline WestJet asked passengers about their holiday wishlists as they boarded a plane - and then had those gifts delivered to the baggage carousel at the passengers' destination.
When was the last time you wanted to take to social media to share something this nice about an airline?
Kudos to all involved.
Read more, here.

Benjamin Moore Scares The Paints Off Contractors (Prank Video)

Posted by Rick Mathieson on October 17th, 2013 at 2:39 pm

This new adverprank from Benjamin Moore Paints is part of a new "Scary Good Job" campaign aimed at any pro who's faced a nightmare painting job.
Personally, I just want to know how they got contractors to come work after hours.
Read more about the video, here. And let us know if/how your brand is using stunts like this!

Microsoft Shows Retailers How to Use Kinect for Window Displays (Video)

Posted by Rick Mathieson on October 15th, 2013 at 1:52 pm

Microsoft is pitching a whole different kind of windows.
In a series of new YouTube videos, the software giant is showing
retailers how its Kinect gaming technology could be used to create
highly interactive window displays.
I think this is compelling - not just for store windows, but for outdoor
advertising in general - potentially turning advertising displays into
pop-up storefronts or micro sites.
What's your view? Would you use this kind of technology at retail? If so, how? If not, why?
Other videos include Retail Clothing Scenario and Toy Store Scenario.
Read more about the initiative here.

The Melbourne Remote Control Tourist (Video)

Posted by Rick Mathieson on October 10th, 2013 at 5:17 pm

This reminds me of that "Three Minutes in Italy" campaign from San Pellegrino where you control a robot on the streets of Sicily from anywhere in the world.
But here, you control a person outfitted with audio video tech who will do what you ask him to do so you can tour Melbourne before you actually go - vicariously taking in the sites and sounds you want to experience.
What if a brand like Pepsi let you, for instance, "attend" the Super Bowl? Or Red Bull brought you on its next crazy stunt - with you in control of the show?
People get worked up over "real time marketing" (basically brands using Twitter to comment on televised events as they happen).
Wouldn't this kind of thing take it to a much cooler place - bringing you to the televised event, rather than just consuming tweets about it?
Read more about the initiative here.