Tagged 'online'

'Best of Show' B2B – A Summit Int'l Creative Award Winner (Case Study Video)

Posted by Rick Mathieson on May 29th, 2013 at 12:29 pm

You've never seen B2B marketing quite like this before.
This initiative just won "Best of Show" for best integrated campaign at the Summit International Creative Awards.
How are you using B2C approaches in your B2B marketing? Share your stories here!

7 steps to rank your video higher on YouTube

Posted by Jon Whiting on March 22nd, 2013 at 7:36 am

This article looks at simple tips to get youtube videos ranking higher in search results.

We’re Going Mobile: Can You Hear Me Now?

Posted by Jonathan Gardner on February 21st, 2012 at 8:26 am

There’s no question that our transformation to a mobile society is already underway. Broader adoption and better integration of mobile technologies will permanently alter the ways we interact with our customers and with each other.

Why Relevance Rules Digital Marketing

Posted by Jonathan Gardner on January 24th, 2012 at 12:02 pm

When you look at the buffet of content available to us these days – from every conceivable source, on every established and emerging platform – you might think that content remains the manna of digital marketing that it once was.
It’d be an understatement to say that brands have embraced content creation as a marketing strategy. Branded content has become a staple of cross-platform, integrated marketing campaigns everywhere, as a nearly fail-proof way to engage consumers, and turn them into customers. As industry analyst Rebecca Lieb said recently, every single one of the major brands she speaks with is increasing its production of original content.
But am I alone in thinking that maybe it’s enough already? Sooner or later, some savvy startup or sprawling conglomerate has to realize that the long tail is losing its appeal. More isn’t always better, as Sheena Iyengar said in her awesome TED Talk. What we need isn’t customization, but relevance.
So how can we, as marketers, deliver the relevance customers want and need? How can we ensure that our content – whether it’s an article, an ad, or an image – reaches the right consumers in the most relevant and meaningful way?
Behavioral targeting gets part of the... Read more

The 2012 Survival Guide for Publishers

Posted by Jonathan Gardner on December 19th, 2011 at 9:00 am

It has been a bumpy few years for online publishers, and the roller-coaster ride will continue. But there's real money to be made, thanks to the potential of new ad formats and new ad technologies.