The EU is changing its data protection regulations. They will be stronger and they will probably affect your business. Much hype has been written about this in the USA, most of it ill-informed anti-EU propaganda. This is my attempt to add some clarity to the situation - what it means for US businesses in simple language and no hype.
Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition
Buy this book to make me happy
Tags: branding, buyer experience, buyer persona, buyer personas, content marketing, content strategy, creative, Digital Marketing, marketing, online marketing, social, social marketing, social media marketing, social media strategy
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As we’ve shown in the past, Instagram is delivering great levels of engagement, in particular for fashion brands.
That means brands are going to want to be building their audience on the network. How are fashion brands doing that through their Instagram posting? Typical questions marketers have around this type of campaign are: What topics or themes are used to build audience on Instagram? How long do the campaigns run? How much posting is used? How are those posts scheduled?
We’ll answer those questions and others in this post.
To start, I went into Zuum’s Subject Analyzer to look for interesting promotional campaigns that generated solid engagement rate. ShoeDazzle’s #SummerSandalSteal stood out both for it’s volume and engagement level.
Our first view is an overall campaign analysis, featured directly below. Notice the major metrics. Posting volume of 5, average engagement level of .55%, and the calendar view in the Posting By Day chart.
ShoeDazzle’s #SummerSandalSteal Campaign
Note the content of the posts, directly above. Simple steps to enter a drawing to win a free pair of sandals. The request is simple and straight-forward. Follow and mention the brand in a post, and include the campaign hashtags. Those parameters make it easier for the brand to track performance, while also... Read more
Tags: advertising, content marketing, content strategy, creative, Digital Marketing, Facebook, Instagram, marketing, online advertising, online marketing, Social Media, social media marketing, social media strategy, socialmedia, Strategy
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In reviewing snack food industry data, it’s surprising to note how few of the major brands are using Instagram. As we’ve outlined in numerous other reports, brands are seeing large numbers of engagements and growing fan counts on Instagram. While food products don’t always play out well on photo-driven networks, snack foods would seem to be harmed less by unflattering fan photos than most food products.
First, let’s take a look at data related to the overall posting activity of some major snack foods brands for the month of May. Networks include Facebook, Instagram and Twitter. In the Subject Analyzer view below, looking at the entire industry, you can see the brands featured in the Posts chart.
Looking at the Posts chart at the top, you can see that very little content is being posted to Instagram (4%) relative to Facbook (25%), and especially Twitter (71%). The Engagement chart shows that despite the volume of posting to Twitter, Facebook delivers the dominant percentage of engagements from content, with even Instagram’s small posting volume accounting for more engagements than Twitter.
Subject Analyzer for Snack Foods Brands
Of the 7 snack brands we’re tracking here, only 3 have Instagram accounts (Oreo, Twix and Butterfinger), and only 2 of them are posting on... Read more
Tags: advertising, branding, content marketing, content strategy, Digital Marketing, facebook marketing, Facebook strategy, Instagram, marketing, online marketing, Social Media, social media marketing, social media strategy, socialmedia, twitter
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Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.
Tags: advertising, branding, consumer electronics, content marketing, Digital Marketing, dynamic creative, march madness, mobile, online advertising, online marketing, Strategy
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