Tagged 'online marketing'

Understanding the new EU data regulations

Posted by Brandt Dainow on January 6th, 2016 at 10:22 am

The EU is changing its data protection regulations. They will be stronger and they will probably affect your business. Much hype has been written about this in the USA, most of it ill-informed anti-EU propaganda. This is my attempt to add some clarity to the situation - what it means for US businesses in simple language and no hype.

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

Posted by Joseph Carrabis on August 26th, 2015 at 11:12 am

Buy this book to make me happy

A savvy Instagram promotion from fashion retailer ShoeDazzle

Posted by Doug Schumacher on June 18th, 2015 at 12:29 pm

As we’ve shown in the past, Instagram is delivering great levels of engagement, in particular for fashion brands.
That means brands are going to want to be building their audience on the network. How are fashion brands doing that through their Instagram posting? Typical questions marketers have around this type of campaign are: What topics or themes are used to build audience on Instagram? How long do the campaigns run? How much posting is used? How are those posts scheduled?
We’ll answer those questions and others in this post.
To start, I went into Zuum’s Subject Analyzer to look for interesting promotional campaigns that generated solid engagement rate. ShoeDazzle’s #SummerSandalSteal stood out both for it’s volume and engagement level.
Our first view is an overall campaign analysis, featured directly below. Notice the major metrics. Posting volume of 5, average engagement level of .55%, and the calendar view in the Posting By Day chart.
ShoeDazzle’s #SummerSandalSteal Campaign

Note the content of the posts, directly above. Simple steps to enter a drawing to win a free pair of sandals. The request is simple and straight-forward. Follow and mention the brand in a post, and include the campaign hashtags. Those parameters make it easier for the brand to track performance, while also... Read more

The Instagram opportunity for snack food brands

Posted by Doug Schumacher on June 16th, 2015 at 9:05 am

In reviewing snack food industry data, it’s surprising to note how few of the major brands are using Instagram. As we’ve outlined in numerous other reports, brands are seeing large numbers of engagements and growing fan counts on Instagram. While food products don’t always play out well on photo-driven networks, snack foods would seem to be harmed less by unflattering fan photos than most food products.
First, let’s take a look at data related to the overall posting activity of some major snack foods brands for the month of May. Networks include Facebook, Instagram and Twitter. In the Subject Analyzer view below, looking at the entire industry, you can see the brands featured in the Posts chart.
Looking at the Posts chart at the top, you can see that very little content is being posted to Instagram (4%) relative to Facbook (25%), and especially Twitter (71%). The Engagement chart shows that despite the volume of posting to Twitter, Facebook delivers the dominant percentage of engagements from content, with even Instagram’s small posting volume accounting for more engagements than Twitter.
Subject Analyzer for Snack Foods Brands

Of the 7 snack brands we’re tracking here, only 3 have Instagram accounts (Oreo, Twix and Butterfinger), and only 2 of them are posting on... Read more

4 Best Ways for Consumer Electronic Marketers to Score During March Madness

Posted by Jaime Singson on March 20th, 2015 at 1:53 pm

Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.