Tagged 'online display'

The Basics of Ad Exchanges

Posted by Leslie Van Zee on November 8th, 2012 at 10:00 am

Ad spends are increasingly moving to ad networks, thanks to new technology-based platforms.

Planning an Online Display Ad Campaign

Posted by Leslie Van Zee on November 1st, 2012 at 10:00 am

Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.

Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

Display Advertising Expected to Integrate with Search

Posted by Leslie Van Zee on October 18th, 2012 at 12:34 pm

A recent article by eMarketer discusses the current state and future trends in the area of display advertising. Integration with social media and search are the strongest trends observed.

Tips to improve your online display ads

Posted by Leslie Van Zee on October 11th, 2012 at 10:00 am

What every display advertising needs in order to achieve success.