Ad spends are increasingly moving to ad networks, thanks to new technology-based platforms.
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The Basics of Ad Exchanges
Posted by Leslie Van Zee on November 8th, 2012 at 10:00 am
Tags: ad exchanges, display ads, online display
Posted in Ad Networks, Media Planning & Buying, Opinions | No Comments »
Planning an Online Display Ad Campaign
Posted by Leslie Van Zee on November 1st, 2012 at 10:00 am
Getting the right information is the start of any successful media planning strategy. Keen eyes and a subtle touch are needed to ensure success for online display advertising.
Tags: display ads, display advertising, geo-targeting, media planning, online display
Posted in Media Planning & Buying, Opinions | No Comments »
Display Ad Targeting Strategies
Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am
Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.
Tags: contextual targeting, display ads, geo-targeting, online display, remarketing, retargeting, Vantage Local
Posted in Media Planning & Buying, Opinions | 1 Comment »
Display Advertising Expected to Integrate with Search
Posted by Leslie Van Zee on October 18th, 2012 at 12:34 pm
A recent article by eMarketer discusses the current state and future trends in the area of display advertising. Integration with social media and search are the strongest trends observed.
Tags: banner ads, display ads, display advertising, online display, Vantage Local
Posted in Opinions | No Comments »
Tips to improve your online display ads
Posted by Leslie Van Zee on October 11th, 2012 at 10:00 am
What every display advertising needs in order to achieve success.
Tags: banner ads, display ads, online display
Posted in Opinions | 2 Comments »
