Integrating email with your advertising campaign has many advantages for both the consumer and the business. Not only is it a good way to increase your marketing response rates, it can create closer relationships with the majority your company's regular customers. When you integrate display ad campaigns into email marketing, you can create a system that can keep in touch with the customer while, at the same time, showing them that there is more that they can do with your business.
Advertisers should look at online marketing as a fantastic opportunity that is only beginning to be used to maximum effect. Internet development has seen many transitions. Search marketing has been consolidated within the industry due to Google page rank becoming the most popular way of measuring relevance of a website. On the other hand, display advertising has not gained this same level of consolidation yet. Today it is still a fractured landscape that includes many types of service providers: ad networks, DSP's, DMP's, CRM, and resellers. This means that there are still opportunities for new companies to make it big.