Tagged 'online display ads'

Responsive ads for a fragmented world

Posted by Roey Franco on May 30th, 2013 at 9:46 am

Welcome to the responsive design era. Okay, maybe it’s more like a phase. Or even a blip. Because the mobile web grows fast. Real fast. And responsive web design will be outmoded when either native apps can outdo them, or web apps can deliver a better user experience.
In the meantime, responsive is the way to go. Essentially, it means building your site (or ads within it) so that the layout adapts automatically to the user’s browser and screen resolution.
For example, Engadget.com is a responsive site you might experience in any of three layouts based on your device. The content remains the same, but the format served is automatically determined by your browser width.
Desktop:

Tablet- portrait mode:

Handset:

So why bother building your site in a responsive way? One reason is flexibility. You can maintain ad placements that can fit virtually any screen. With a native app, publishers are confined to ad placements hard coded into the app.
Another is to meet the needs of users who don’t want to bother downloading an app in order to read your news right now. Maybe they reached your website randomly through another app or site, and you want them to stay without forcing them to download your... Read more

How Dynamic Are Those Ads?

Posted by Leslie Van Zee on November 14th, 2012 at 9:23 am

Making online ads dynamic increases reader engagement and boost conversion rates, but you must be careful how you implement them. Overuse of dynamic elements in your ads can be counterproductive as poor design can backfire, so proceed with caution when designing your ads.
What Makes an Ad Dynamic
Something that is dynamic is characterized by constant change. To say we live in a dynamic world would be an understatement, as the rate of change in almost everything seems to be increasing all the time. When it comes to online advertising, serving up ads that meet the expectations of people who are surrounded by constant change should meet them where they are, meaning your ads should be dynamic to make your audience want to embrace them.
Using animations, audio and video are just a few ways to make ads dynamic. Another way to make your ads more dynamic is by buying ads using real-time buying (RTB). In other words, publishers offer up a specific ad space for sale at the very moment a visitor to their site is pulling up their web page.
The Growth of Real-time Buying
A recent survey conducted by Digiday and Google's Doubleclick indicates there is a growing trend towards an increased... Read more

Effective Methods to Target Local Customers

Posted by Leslie Van Zee on September 5th, 2012 at 10:57 am

Targeting local traffic is an important website marketing strategy. Learning a few local marketing strategies is important to help you have a strong web presence for local traffic in order for a business to be successful as well as profitable.

Comparing Inbound and Outbound Marketing Strategies

Posted by Leslie Van Zee on August 23rd, 2012 at 3:59 pm

Most online marketers use some combination of outbound and inbound marketing tactics. Identify your marketing goal, then evaluate how inbound and outbound tactics might help you reach them. This will help you find the combination of tactics works best for you.

Use Remarketing to Extend Your Online Presence

Posted by Leslie Van Zee on August 16th, 2012 at 6:09 pm

Remarketing increases your website's success by allowing your ads to follow visitors around other sites they visit on the internet and remind them of what your website has to offer.