Tagged 'OneScreen'

Monetization More Valuable than YouTube Views

Posted by Atul Patel on March 29th, 2013 at 5:00 am

We’ve all seen our fair share of websites where the publisher’s primary video player was a YouTube player, and it’s easy to understand why. YouTube is free, can be quickly embedded, and tracks audience views. Either you’re a publisher that doesn’t own any video content and you’re simply embedding videos from someone else’s channels, or you’re the producer who uploaded the video and you want a simple video solution for your own properties.

Three signs your technology vendor has stagnated

Posted by Atul Patel on March 15th, 2013 at 6:00 am

Cox Digital Solutions gave its advertising platform services (formerly known as Adify) customers a two-month notice: the company is shuttering what was Adify’s advertising server at the beginning of April (as reported in AdExchanger). In an environment of rapidly changing technology requirements and market trends, announcements like that made by CDS will become more frequent as businesses with rigid structures are outpaced by tech companies designed with flexibility at their core. So what can media companies do to avoid being left in the lurch? All they have to do is learn how to read the signs.

Publishers vs. Platforms

Posted by Atul Patel on January 30th, 2013 at 6:30 am

It’s important to understand the difference between publishers and platforms when so many companies are now serving both roles. At OneScreen, we define a publisher as a company that makes its licensed or produced content directly available to its audience through its own channels, sites, and applications. A platform, on the other hand, enables a variety of different publishers to distribute their content (or their licensed content) through an “app store,” such as Apple’s App Store and Google Play.