With all of the changes on deck for Facebook, it will be interesting to see how the Edge Rank algorithm will potentially change and how this may impact Brands usage of Facebook.
What is Edge Rank? And why would I care if it changes? When you first visit your Facebook top news feed, you may notice that the topics discussed are not always a live representation of your friends updates but it is actually a collection of updates predetermined by Facebook.
The process to determine what you see in your newsfeed is managed by Facebook's Edge Rank. This is the algorithm that Facebook uses to display content from your network that it deems you would find the most engaging.
From a brand marketing perspective driving relevance and engagement through the newsfeed is one of the key benefits of the platform. Thus creation of a content strategy that capitalizes on the Edge Rank algorithm is of paramount importance.
Edge Rank is calculated by weighing Affinity, Weight & Time Decay as it applied to your network.
Affinity = The more you interact with certain individuals, the higher your affinity to that individual and the higher likelihood that you will see their updates.
Weight = Weight & interaction are... Read more