Tagged 'omnichannel'

Omnichannel Retail: The Rise of the Olympic Brand Experience

Posted by Samantha DeVita on January 16th, 2013 at 12:55 pm

No, omnichannel is not big brother. It's an enhancement to the overall consumer experience and ultimately an increase in revenue...and brands that are successfully adapting understand that digital and social are leveling the playing field and recreating the customer experience, not to mention the meaning of their brand promise.