Tagged 'newspapers'

The Future of Media Is Paid

Posted by Michael Shehan on November 26th, 2012 at 7:45 am

There’s no doubt that the media industry has seen dramatic change in the last 15 years. Readership of traditional newspapers has plummeted. Compounding the issue, the traditional newspaper model where classifieds and ads were sold based on circulation (regardless if someone actually read the paper and saw your ad) has been absolutely decimated as advertisers have moved their dollars to more effective, more addressable advertising options.
With the rise of many quality blogs, online publications, and digital video and social media, we continue to see this content shift online faster than ever before, and the old school newspaper monetization model doesn’t work online. For instance, even if a newspaper sold all of their banners at the highest possible CPMs, it would never make up for what they have lost from their traditional model, and therefore will never be able to support the glory days of newspapers. Say a newspaper could sell four banner ads on a page for $10 CPM each (and that’s being generous). For every 1,000 page views, they would make $40. Applying Denver Post’s comScore stats for last month where they generated 45,000,000 page views, they would make $1,800,000 per month. ... Read more

Creativing :: Facebook is heroin, Farmville engagement is sliding, and the Twitter Times personalized newspaper

Posted by Doug Schumacher on July 23rd, 2010 at 6:15 pm

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
"There was $250,000 lining the walls of that stand, how much clearer can I say it: "THERE IS ALWAYS MONEY IN THE BANANA STAND!" #ADquotes
Facebook is Social Media Heroin and that Puts It at Risk--Or Does It? | Forrester Blogs
Admittedly, the headline got me. But it's an interesting case for why just because a social media experience is addictive doesn't mean it isn't in jeopardy of competition. Remember MySpace? Me either. But they were flying high when Facebook was just starting. And Facebook took over because of a better user experience. And that's what people are complaining about Facebook now.
Bar codes get around town and get more useful - Yahoo! Finance
I've long felt that QR codes will have their day. As someone who's found all sorts of convenient life hacks around mobile phones (taking a picture of my parking deck location is a fave), QR codes provide a convenient shortcut to entering text on a mobile phone. I really like how Google is distributing codes to... Read more

Will people pay for content?

Posted by Brandt Dainow on February 25th, 2010 at 12:00 am

There's been quite a bit of talk about whether newspapers can restrict content to subscriber's since Rupert Murdoch said he was going to restrict his news outlets online.  Rupert never says anything unless it serves his business interests, so I doubt it was a co-incidence restricting Google access while signing a deal with Bing in which they will have complete access (for a fee) happened at the same time as he was publicly trying to "save the future of newspapers." Today Neilssen released a study into what people will pay for.  The PDF is at http://blog.nielsen.com/nielsenwire/reports/paid-online-content.pdf  The key findings are:

78% believe that if they already subscribe to a newspaper, magazine, radio or television service they should be able to use its online content for free.
71% say online content of any kind will have to be considerably better than what is currently free before they will pay for it.
79% would no longer use a web site that charges them, presuming they can find the same information at no cost.
People are ambivalent about whether the quality of online content would suffer if people could not charge for it —34% think so, 30% think not; 36% have no idea.
62% believe that once they purchase content,... Read more

Creativing :: Remarkable iPhone story from Haiti, Put yourself in a music video, and the future of mobile and social networks

Posted by Doug Schumacher on January 22nd, 2010 at 12:00 am

What's going on in new media marketing, pulled from social bookmarking siteCreativing.com:
Man Buried in Haiti Rubble Uses iPhone to Treat Wounds, Survive | Wired.com
Remarkable story about a documentary filmmaker caught in the Haiti earthquake and survived, in part due to a first aid app on his iPhone. Of course, this is as much about being prepared (he had previously downloaded the iPhone app, after all) and being resourceful (using your SLR camera as a flashlight), but it does show how technology makes it easier to have the right information and tools when you need them.
New NBC Logo Combines Fail Whale and Peacock [PIC]
Funny (unless you're Conan) mashup of the Twitter fail whale and the NBC logo. Certainly fits based on what I've been reading about NBC lately
An interesting idea that reminds me of the $1,000,000 home page idea, in which they broke down a home page screen into something like 10000 small squares, and charged $100 to advertise in each square. This is a sort of user generated version of that, but instead of getting your logo on the page, you get your image, and maybe 1 second of fame, in the video. It looks like a Dutch group is... Read more

NY Times signs with Kindle, but for the right reason?

Posted by Mario Sgambelluri on May 6th, 2009 at 12:00 am

Amazon.com announced the launch of Kindle DX, a larger version of its surprisingly successful (it's selling faster than the iPod did in its early days) e-reader today. (NY Times) Also announced, agreements between Kindle and major newspaper publishers like the NY Times, Washington Post and Boston Globe (yeah, they're still around). (Mashable)
Here's how the deals work. Subscribers can get the Kindle DX at a discount "in exchange for long-term subscription commitments." The idea, said the NY Times, is to reach readers "who live outside of our delivery areas." (Hm. Shouldn't the idea be to reach all of your readers and get rid of the print version? It would save them money. Something I know the Times Co. is interested in since the business lost $74.4 million in Q1 this year.)