This is one game that's easier to play than avoid.
We're all guilty of overusing tech industry buzzwords. And why not? They play a useful role as common shorthand that (conveniently) confers an aura of "cool" to those fluent in the lingua franca of 21st century business.
But as the tech industry recovers from CES, many of us are finding ourselves feeling buzzword burnout over what feels like an egregious level of noise pollution emanating from Las Vegas last week.
“Disruptive.” “Influencer.”“(Anything)-Hacking.” “Unicorn.” I'm sure we've heard them all this week, many times over.
Never mind that some of this lingo could be headed for limbo faster than Kim (or any other) Kardashian can “Break the Internet.”
“Unicorn,” for instance, is quickly morphing into “unicorpse,” as concerns grow that companies like Gilt, Tango and SFX Entertainment may prove emblematic of some of these hard-to-find beasts with billion-dollar valuations may ultimately fare.
In the meantime, we found some catharsis in a piece last Monday by Shawn Paul Wood in PR Newser, lamenting some of the most irksome buzzwords found in news stories and press releases.
When we mentioned the article in the GEN WOW LinkedIn Group, member Rick Wootten, senior director of global marketing for Seagate, mused about... Read more
A lot of good friends and colleagues lost their livelihood this week when RCR Wireless News shut down in the face of a worsening global financial meltdown. The move is shocking on many levels, but what's even more depressing is the speed at which news outlets are failing and taking good journalism down with it.
Call me crazy or behind the times, but I'm absolutely certain that everyone suffers when fewer people get paid to cover news. Sure, most are underpaid, but that's beside the point. Fly by night bloggers are not the answer -- after all, where would they aggregate news from without full-time, salaried news gatherers doing all the legwork.
Look to Gothamist's many properties for a fine example of things done right online with solid reporting to back it all up.
On the flipside, there's those journalists who are too close to the action and have too much of a vested interest to distill news with any sense of reality. Take this clip from "The Daily Show with Jon Stewart" as a perfect, yet hilarious and maddening example.
That kind of thing sure doesn't help, but what worries me even more is the number... Read more