It's simple to the point of, "duh."
Since the advent of the Internet, accessing video has largely meant viewing a still image and a text link that you had to click and then wait to load before deciding on whether it was all worth the effort.
Berkeley Calif.-based startup Redux is out to change all that, with a new app-cum-social-network called Riffsy, an iOS app which launches today on the App Store.
The brainchild of Internet prodigy David McIntosh (left), who was recently named one of Business Week's Top 15 Entrepreneurs under 25, Riffsy makes it easy to create "riffs" - which are 10-second looping video previews that give you an idea of what you'll see when you click through - or as CEO Sangita Verma puts it, they're "gifs with benefits."
These riffs click through to the original source content, as a means by which users can share video of interest (which, to be clear, is not the kind of user-generated video you see with Twitter's Vine; instead, we're talking mass media content, captured and shared with an easy-to-use tool).
For users, a riff is sometimes meant to represent a full expression in itself - a kind of video emoticon borrowing from easily recognized... Read more
Fox is a very self-aware company about the trouble the network TV business is in. First, the network reacted to Cablevision taking them off the air in a carriage fee dispute by blocking Cablevision ISP subscribers from Hulu, showing that they understand that the network is unnecessary if you want to watch Glee. Now Jim Gianopulos, the chairman of the 20th Century Fox movie studio is scolding cinemas for annoying customers by cluttering the pre-show screen with ads when the audience is used to being able to skip ads with their DVR.
The irony is that theater owners are doing the thing that TV networks used to be able to do quite well: monetize a captive audience. Mr. Gianopulos told the truth -- people don't like having their attention hijacked. Just because they are captive doesn't mean they will accept being hawked at.
The NY Times article that reported this implies that Mr. Gianopulos issued this statement as a partial explanation for the 20% Q1 decline in theatrical revenue. If people are so upset about ads screaming at them that they will avoid seeing a first run movie in its exclusive theatrical run, what does that say... Read more