Tagged 'nbc'

Comcast/NBC: A Model for Good Domain Management

Posted by Daniel Le Ray on July 17th, 2013 at 10:10 am

Marketing organizations at many large companies are sitting on extra money and they don’t even know it. Comcast/NBC just provided a great example of how to tap into those funds by selling the domain name Versus.com for a reported six-figure sum.

Death of an Email Salesman, Rise of the Mobile Superhero

Posted by Ashley Eckel on June 24th, 2013 at 10:00 am

Email has enjoyed a nice 15+ year run as a powerful marketing vehicle. In fact, many marketers who came of age in the digital era have hinged their careers on it. I know I did.  And in doing so, we became pretty good at our craft.  Emails became smarter with optimized design, segmentation and personalized offers. We learned how to rapidly grow databases and strategized remarketing practices. Heck, analytics gurus and excel wizards had nothing on us when it came to proving our worth with numbers.

But as with most marketing channels, email marketing (in its current form) has a shelf life. And the expiration date is getting closer and closer.
Email marketing has become another source of noise. So much so in fact, that Google, one of world’s largest email providers, is taking the consumer’s side. In a new update, email is now sorted to push all promotional emails into a separate folder, keeping the email you really want to read (mostly from friends and family) in the top slot. And if you’re not a Gmail user, there is always the often-exercised of striking the delete button.
Rosa Golijan of NBC News sums up this new feature in very simple terms: “It's... Read more

The Next Olympics: 2012 Forecasts a Shift in US Broadcasting Models for 2014

Posted by Atul Patel on August 22nd, 2012 at 9:00 am

While there was outcry of frustration over the lack of real-time video coverage during the 2012 Olympics in the United States, NBC brought in big ratings and advertising dollars. Even with the outcry of #NBCfail, NBC expects to break even with their prime-time model and possibly make a small profit, bringing in more in advertising than they did during the Beijing games. And the audience numbers back this. NBC averaged 31 million prime-time viewers a night, and over 200 million viewers overall – making this the most-watched non-US Summer Olympics in 36 years. However there is a more fundamental challenge at bay than a Twitter trend. The traditional model worked for NBC this time, but audience expectations have shifted with the advent of streaming video, forecasting a need for new broadcasting models to make future high-profile events available where, when, and how the audience wants to watch.
How We Used to Watch and the Changing Landscape
Until recently, US audiences accepted that Olympic games were provided by a single broadcasting network and its affiliates.  It didn’t matter that the main coverage was available only at a few select channels and only through traditional television. It didn’t matter that we couldn’t easily browse... Read more

What the Industry and Rio Olympic Games Can Learn from #NBCFail

Posted by Jeff Hasen on August 22nd, 2012 at 6:32 am

Rather than consider the following a delayed analysis of the much tweeted-about NBC Olympics London telecast, think of this as a preview of the Rio Games four years hence.
NBC would certainly spin it that way.
By now, you know that members of the “loudmouth minority” have railed against NBC for delaying the airing of the Summer Games despite making promises that all but the ceremonies would be shown live somewhere.
I was especially aghast after seeing on Twitter the result of Usain Bolt’s 9.63 second 100-meter win before what NBC presented to us as a live stream was sent to American viewers on computers, or in my case, an iPad.
Former President Bill Clinton famously said, "It depends upon what the meaning of the word 'is' is.”
In so many words, NBC said “It depends on what the meaning of the word ‘live’ is.”
Recently, Today executive producer, Jim Bell, who also was the Games' executive producer, dismissed the criticism, again incorrectly stating in a Hollywood Reporter interview that “everything was live.”
Why is it such a big deal? Why can’t I be content with 5,500 hours from London, unprecedented as far as Olympics are concerned?
Because we live in real time. Even a delay of 9.63... Read more

How To Fail At Marketing – Lessons From NBC

Posted by Rob Rose on January 17th, 2010 at 12:00 am

Holy smokes folks - what the hell is happening to NBC?   This is the network my family grew up watching no matter what was on.   To this day, even though I can't stand it, I still have The Today Show on in the background over Good Morning America and whatever the heck the CBS show is called because my parents wouldn't have it any other way.
It's certainly no secret that cable and the internet have successfully segmented the broadcast television audience.  But realize just what's happened here.  From the first time that it was "Howdy Doody Time" screamed out in black and white - until Kristin shot JR in full color, the three broadcast networks accounted for 90% of all the prime-time television watched by Americans.  Basically, everybody watched, enjoyed, hated and talked about the same news and entertainment. And, nowhere was this more prevalent than NBC.  For almost 20 years in the 80's and 90's, this was the TV that we talked about.  It was "Must-See TV" with shows like Friends, Hill Street Blues, The Cosby Show, Cheers, L.A. Law, Frasier, Seinfeld, ER and on and on.
And of course, the gold standard of brand-loyal television programming excellence was The Tonight... Read more