Tagged 'National Car Rental'

The Power of Agnes

Posted by Julie Glassman on August 3rd, 2011 at 9:47 am

What if I told you that the success of your brand comes down to a woman named Agnes? Would you believe me?
Well, in theory, it does.
I met Agnes this past weekend, in SanFrancisco. She was working the National Car Rental counter at SFO. Why do you care? Because, until I met Agnes, I had no loyalty, to any car rental company, whatsoever. I'd booked a reservation with Payless online, based on a comparison-shopped rate, on Expedia, and nothing more. When I made it to the car rental depot however (which, I have to say, is about 3 miles too far from the Virgin America terminal--but that’s a whole other brand story SFO), I realized that Payless was nowhere close to the airport (where on earth is Brisbane anyway) and that I was a girl, without a car, on Memorial Day weekend, who was already about a year or three late for wine tasting, fine dining and spa treatments in Sonoma.
After considering my rental depot options, I decided to avoid the too long lines at the big name car rental companies like Hertz and Avis; choosing instead the queue less taken at National Car Rental… Normally, as a consumer and brander,... Read more