What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
“The Last Exorcism” Viral Campaign Spooks Chatroulette
This is really well-done. I presume the prank is real, i.e., the people on the other end of ChatRoulette aren’t staged. For the record, this was done a few months ago, but this production is much better: Here’s the original: http://www.youtube.com/watch?v=UMG8FT1TKkw
CriticalPast.com: Stock video site with great archival footage.
Just about anyone can use a stock photo site with fresh content. (Where else can you find footage of Richard Nixon playing piano at the opening of the Grand Ol’ Opry in 1974.)
How Coca-Cola Could Bring Pop Appeal Back to MySpace – Advertising Age
The headline is certainly a grabber. And music does seem to be MySpace’s only bullet left. But I think it’s because Facebook hasn’t spent real effort in the area. And they might not until MySpace or someone else demonstrates real opportunity. Then they’ll move in and do the same “Netscaping” that they’re taking to the location-based industry. Facebook has the user data — even their data on personal musical preferences surpasses... Read more
Tags: apps, chatroullette, Facebook, foursquare, lbs, mobile, myspace, Privacy, social, socialmedia, Strategy, Video, youtube
Posted in Social Media | No Comments »
Working at the intersection of marketing and technology makes for a dynamic and exciting time most every day. But one of the unfortunate consequences of living in a technical age is that most people in the industry try to fact their brands into leadership and differentiation. Facts are great, and can be (but are not always) necessary for long term differentiation. But where are the digital brands? And by brands I mean the offerings that make you feel as much as they make you think.
The thought came to me as I was developing a presentation about social networks and how the business has changed over the years. And as I made my slides, I got to thinking that perhaps part of the reason why so many once mega colossal digital properties have died quick deaths is that they have focused all their efforts on communicating attributes. Now, I don’t dispute that attributes can and should help govern who wins and who bites it. But surely there is a place for both reason and feeling.
Why did Friendster fall from grace so quickly? Well, the rational answer was that it took like 20 minutes to load a page. But perhaps there was... Read more
Tags: Apple, bing, branding, Emotion, Facebook, Friendster, google, myspace, yahoo
Posted in Opinions | No Comments »
"MySpace's US traffic falls off a cliff," announced Mashable last month, citing a one-month drop of five million users (falling from 55 to 50 million, according to Compete figures). Mashable also notes how MySpace is losing millions for parent News Corp, and hasn't managed to stabilize their losses since booting co-founder Chris DeWolfe and bringing in former Facebook exec Own Van Natta.
So what's News Corps strategy to turn this around? According to digital chief Jonathan Miller, who spoke at ad:tech New York this week, "you need to focus on where you can win… and for us that's intra-space… focusing on what people are into… like music."
How does that compare to Facebook? Miller explained that, in his view, Facebook is for what people are UP to, MySpace is about what people are IN to.
Sounds like a little bit of a stretch. What do you think?
Tags: Facebook, jonathan miller, myspace
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My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
87 Things from Google's API's
Eye and mind-opening overview of things you can do with Google's API. This ranges from YouTube to Maps. Some of these you've seen, but overall a great span of mashup capabilities. This was presented at AdWeek in NYC last week.
Nightmare on Elm Street Remake Trailer Goes Viral on MySpace
MySpace's EKG is showing some movement again. Their reposition as an entertainment portal may not be clearly defined or understood yet, but they're showing progress where it counts — good content and visitors. Now, the "Nightmare" trailer is pulling a lot of viewership. The movie looks good, too.
Car Insurance: Comparethemarket.com's Meerkat Is Brit Star
If they had award shows for strategies — well, at least exciting award shows for strategies — this would take home the gold whatever. The marketer is a car insurance comparison shopping site. Historically, a rather creatively bland category. Their challenge (besides a boring product) is that the keyword for 'market' cost $8 a click. Hard to get a good ROI at that level. So in comes a 'meerkat', which sounds close enough to 'market', and costs 8 cents... Read more
Tags: api, mashups, mobile, myspace, UGC, Video, youtube
Posted in Social Media | No Comments »
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