The mission of MyToothePlace is to encourage people to smile--or not! MyToothePlace will feature ways for users to interact via images of their teeth--but it isn't a dentistry site! It's a way for people to celebrate their dentrificial uniqueness by taking pictures of their own mouth in various emotional states; then post them as wordless commentary on a variety of MyToothePlace user-selected photographs. The most unique feature of "MTP" is that it will feature no text at all, but only photographs and tooth-photo-based reactions to those photographs.
Working at the intersection of marketing and technology makes for a dynamic and exciting time most every day. But one of the unfortunate consequences of living in a technical age is that most people in the industry try to fact their brands into leadership and differentiation. Facts are great, and can be (but are not always) necessary for long term differentiation. But where are the digital brands? And by brands I mean the offerings that make you feel as much as they make you think.
The thought came to me as I was developing a presentation about social networks and how the business has changed over the years. And as I made my slides, I got to thinking that perhaps part of the reason why so many once mega colossal digital properties have died quick deaths is that they have focused all their efforts on communicating attributes. Now, I don’t dispute that attributes can and should help govern who wins and who bites it. But surely there is a place for both reason and feeling.
Why did Friendster fall from grace so quickly? Well, the rational answer was that it took like 20 minutes to load a page. But perhaps there was... Read more