Tagged 'myspace'

The New MySpace

Posted by Tom Edwards on June 19th, 2013 at 10:13 am

I was recently briefed by the MySpace team prior to the re-launch of the brand. I had worked closely with the MySpace team back in 2006-2007 and was intrigued to see what's new with the platform and what value the new platform can provide for brands.
My questions were primarily tied to 5 key areas:
1 - What is the "new" MySpace
2 - Discoverability of content
3 - Brand Value Proposition
4 - Amplification Capabilities
5 - Influencer Identification & Activation
The "New" MySpace
June 12th marked the official re-launch of MySpace.com. You may have seen the comprehensive media blitz tied to driving acquisition of new and nostalgic users. This is definitely not your old MySpace. Gone are rainbow unicorns and other elements that made MySpace what it was in its heyday.

MySpace currently has a user base of 20 million that is primarily 18-29 years of age. The re-launch will focus on positioning itself as the alternative destination for the 18-34 set. One of the key goals is to add enough value with the experience to attract the 29-34 set to increase the affluent user base.
The focus on a highly visual user experience (horizontal scroll vs. vertical) that is grounded in music, editorial & curated content... Read more

Announcing MyToothePlace: the Smiley Social Media Site [Warning: Satirical Content]

Posted by Andrew Edwards on July 8th, 2011 at 10:55 am

The mission of MyToothePlace is to encourage people to smile--or not! MyToothePlace will feature ways for users to interact via images of their teeth--but it isn't a dentistry site! It's a way for people to celebrate their dentrificial uniqueness by taking pictures of their own mouth in various emotional states; then post them as wordless commentary on a variety of MyToothePlace user-selected photographs. The most unique feature of "MTP" is that it will feature no text at all, but only photographs and tooth-photo-based reactions to those photographs.

Creativing :: Facebook goes location location location, Hysterical ChatRoulette spoof, and stock footage you haven’t seen (and would want to)

Posted by Doug Schumacher on August 21st, 2010 at 12:23 am

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
“The Last Exorcism” Viral Campaign Spooks Chatroulette
This is really well-done. I presume the prank is real, i.e., the people on the other end of ChatRoulette aren’t staged. For the record, this was done a few months ago, but this production is much better: Here’s the original: http://www.youtube.com/watch?v=UMG8FT1TKkw
CriticalPast.com: Stock video site with great archival footage.
Just about anyone can use a stock photo site with fresh content. (Where else can you find footage of Richard Nixon playing piano at the opening of the Grand Ol’ Opry in 1974.)
How Coca-Cola Could Bring Pop Appeal Back to MySpace – Advertising Age
The headline is certainly a grabber. And music does seem to be MySpace’s only bullet left. But I think it’s because Facebook hasn’t spent real effort in the area. And they might not until MySpace or someone else demonstrates real opportunity. Then they’ll move in and do the same “Netscaping” that they’re taking to the location-based industry. Facebook has the user data — even their data on personal musical preferences surpasses... Read more

The Mind and the Heart

Posted by Jim Nichols on June 30th, 2010 at 2:46 am

Working at the intersection of marketing and technology makes for a dynamic and exciting time most every day. But one of the unfortunate consequences of living in a technical age is that most people in the industry try to fact their brands into leadership and differentiation. Facts are great, and can be (but are not always) necessary for long term differentiation. But where are the digital brands? And by brands I mean the offerings that make you feel as much as they make you think.
The thought came to me as I was developing a presentation about social networks and how the business has changed over the years. And as I made my slides, I got to thinking that perhaps part of the reason why so many once mega colossal digital properties have died quick deaths is that they have focused all their efforts on communicating attributes. Now, I don’t dispute that attributes can and should help govern who wins and who bites it. But surely there is a place for both reason and feeling.
Why did Friendster fall from grace so quickly? Well, the rational answer was that it took like 20 minutes to load a page. But perhaps there was... Read more

Inside News Corps' strategy to save MySpace

Posted by Mario Sgambelluri on November 5th, 2009 at 12:00 am

"MySpace's US traffic falls off a cliff," announced Mashable last month, citing a one-month drop of five million users (falling from 55 to 50 million, according to Compete figures). Mashable also notes how MySpace is losing millions for parent News Corp, and hasn't managed to stabilize their losses since booting co-founder Chris DeWolfe and bringing in former Facebook exec Own Van Natta. 
So what's News Corps strategy to turn this around? According to digital chief Jonathan Miller, who spoke at ad:tech New York this week,  "you need to focus on where you can win… and for us that's intra-space… focusing on what people are into… like music."
How does that compare to Facebook? Miller explained that, in his view, Facebook is for what people are UP to, MySpace is about what people are IN to.
Sounds like a little bit of a stretch. What do you think?