Tagged 'music'

Mobile Roundtable (Pt 3): Dorrian Porter, CEO of Mozes – On Rocking The Mobile Revolution

Posted by Rick Mathieson on May 23rd, 2012 at 5:01 pm

You might say Mozes is on a rock-n-roll these days.
Within just the last few weeks, Wired ran a feature on how the Palo Alto, Calif-based Mozes powers Umphrey’s McGee’s interactive UMBowl, a concert series that enables fans to shape the concert – in real time – using their mobiles phones.
And just this last week, The Silicon Valley Business Journal ran a profile on the company, which focuses on mobile engagement at live events for brand clients such as Coca-Cola, Ford Motor Company and Rock The Vote, among many others.
In part three of tour May Mobile Marketing Roundtable, we get the inside scoop from founder Dorrian Porter (full disclosure: A longtime friend, client, and sponsor of this blog), on how brands are leveraging the power of mobile at the all-important "point of inspiration."
MOBILE ROUNDTABLE (PT 3): MOZES ROCKS THE MOBILE REVOLUTION
Click here to listen to: Mobile Roundtable (Pt 3): Dorrian Porter - Mozes Rocks The Mobile Revolution
(11:07)
ALSO LISTEN TO:
MOBILE ROUNDTABLE (PT 1): Julie Fajgenbaum - How AMEX Banks on Mobile Marketing

MOBILE MARKETING ROUNDTABLE (PT 2): Organic's Rachel Pasqua - Kimberly Clark, Specialized Bicycles Ramp Up Mobile Marketing

Mobile Roundtable (Pt 2): Organic's Rachel Pasqua – Kimberly Clark, Specialized Bicycles Ramp Up Mobile Marketing

Posted by Rick Mathieson on May 22nd, 2012 at 9:20 am

In part two of the May 2012 GEN WOW Mobile Marketing Roundtable, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and mobile marketing initiatives. 
Along the way, we'll hear about the future of mobile apps and wearable computing at brands like Specialized Bicycles, and much, much more.
MOBILE MARKETING ROUNDTABLE (PT 2): ORGANIC'S RACHEL PASQUA - KIMBERLY CLARK, SPECIALIZED BICYCLES RAMP UP MOBILE MARKETING
Click Here to Listen to: Mobile Roundtable Pt 2: Rachel Pasqua
(9:55)
ALSO LISTEN TO:
MOBILE ROUNDTABLE (PT 1): Julie Fajgenbaum - How AMEX Banks on Mobile Marketing

Mobile Marketing Roundtable (Pt 1): How AMEX Banks on Mobile Marketing

Posted by Rick Mathieson on May 21st, 2012 at 3:08 pm

I'll just come out and say it: Last week's Mobile Marketing Roundtable was nothing short of awesome.
Three of my favorite people in mobile marketing teamed up to answer questions on the quickly evolving world of mobile + social + local + retailing + pop culture and more.
On hand: Julie Fajgenbaum, vice president of brand and social media for American Express; Rachel Pasqua, director of mobile for New York  City-based digital marketing powerhouse Organic; and Dorrian Porter, CEO of mobile marketing phenom Mozes, a longtime sponsor of this blog.
All this week, I'll post excerpts from this wide-ranging new roundtable, which spans mobile apps vs. mobile web; Facebook's prospects for monetizing the mobile channel post IPO; the future of social television and much, much more. 
Up first: Fajgenbaum, who gives us the scoop on AMEX Sync, which offers card members discounts for tweeting advertised hashtags; strategies for fighting "showrooming" - the dynamic where consumers go to stores to see products but then order via mobile phone - and how mobile + Jay-Z = astonishing success.
MOBILE MARKETING ROUNDTABLE (PT 1): JULIE FAJGENBAUM: HOW AMEX BANKS OF MOBILE MARKETING
Click here to listen to MOBILE ROUNDTABLE PT 1: JULIE FAJGENBAUM - HOW AMEX BANKS ON MOBILE... Read more

Report: Facebook Engagement Tactics of Bands

Posted by Doug Schumacher on August 31st, 2011 at 2:16 pm

Bands have some of the highest fan counts of all the Pages on Facebook. This analysis examines differences in what works for bands versus corporations, as well as some similarities.

This report analyzes the Facebook engagement trends for the following bands:

Black Eyed Peas
Green Day
Lady Gaga
Linkin Park
Metallica
Bob Marley

Yes, we realize Bob Marley's dead. But he lives on, partly through his Facebook page.
Three of the big takeaways for the music industry are:

Bands should be posting more content

Strong correlation between posting volume and engagement level

Weekends are a big opportunity for bands

It's a time when bands can engage with their fans when they're most free to check out new music or buy concert tickets. Bands in this report aren't posting much on Facebook.

Offline events can be used to drive considerable fan growth

When Facebook is THE place to go for information from the band, it encourages fans to Like the page.

You can review or download the entire report here:: http://bit.ly/bands0831
And if you register for Zuum, you'll have free access to the data we've used to crunch this chart. Access will remain open for the next week. You can register for Zuum here:
http://www.zuumsocial.com/register

Creativing :: Angry Birds goes to the Super Bowl, content farming’s future, and Facebook’s most successful ads

Posted by Doug Schumacher on February 3rd, 2011 at 7:02 pm

The latest in new media marketing strategies and tactics from Creativing.com:
“Angry Birds” To Star in Super Bowl Ad
Not sure which is more remarkable. That a 99 cent social game for mobile phones is running a Super Bowl spot, or that said game is being turned into a movie. Seeing them embedding game play components into the commercial is cool — brings alternative tactics like that to the forefront given the global impact of the spot — even though that trick has been done before.
Facebook Introduces a Credibility Score With New Social Commenting Plugin
This is great news for brands hoping to attract quality engagement on their site and Facebook Pages. Anyone involved in monitoring Facebook Pages comments for brands has dealt with trolls. This tool is helping identify them, exposing their behavior to members of the community. This should also be functional on a brand’s site pages, and overall should lift the caliber of discussions on their Facebook-networked properties.
The Rise And Fall Of Content Farms
This article is a great read on why brands looking to create distinction ... Read more