In part two of the May 2012 GEN WOW Mobile Marketing Roundtable, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and mobile marketing initiatives.
Along the way, we'll hear about the future of mobile apps and wearable computing at brands like Specialized Bicycles, and much, much more.
MOBILE MARKETING ROUNDTABLE (PT 2): ORGANIC'S RACHEL PASQUA - KIMBERLY CLARK, SPECIALIZED BICYCLES RAMP UP MOBILE MARKETING
Click Here to Listen to: Mobile Roundtable Pt 2: Rachel Pasqua
(9:55)
ALSO LISTEN TO:
MOBILE ROUNDTABLE (PT 1): Julie Fajgenbaum - How AMEX Banks on Mobile Marketing
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Mobile Roundtable (Pt 2): Organic's Rachel Pasqua – Kimberly Clark, Specialized Bicycles Ramp Up Mobile Marketing
Posted by Rick Mathieson on May 22nd, 2012 at 9:20 am
Tags: advertising, american, amex, bicycles, branding, clark, computing, dorrian, express, fajgenbaum, foursquare, jay-z, julie, kimberly, lbs, location, marketing, media, mobile, mozes, music, pasqua, Porter, rachel, retail, retailing, shopping, social, specialized, twitter, wearable
Posted in Emerging Platforms, Social Media | No Comments »
Mobile Marketing Roundtable (Pt 1): How AMEX Banks on Mobile Marketing
Posted by Rick Mathieson on May 21st, 2012 at 3:08 pm
I'll just come out and say it: Last week's Mobile Marketing Roundtable was nothing short of awesome.
Three of my favorite people in mobile marketing teamed up to answer questions on the quickly evolving world of mobile + social + local + retailing + pop culture and more.
On hand: Julie Fajgenbaum, vice president of brand and social media for American Express; Rachel Pasqua, director of mobile for New York City-based digital marketing powerhouse Organic; and Dorrian Porter, CEO of mobile marketing phenom Mozes, a longtime sponsor of this blog.
All this week, I'll post excerpts from this wide-ranging new roundtable, which spans mobile apps vs. mobile web; Facebook's prospects for monetizing the mobile channel post IPO; the future of social television and much, much more.
Up first: Fajgenbaum, who gives us the scoop on AMEX Sync, which offers card members discounts for tweeting advertised hashtags; strategies for fighting "showrooming" - the dynamic where consumers go to stores to see products but then order via mobile phone - and how mobile + Jay-Z = astonishing success.
MOBILE MARKETING ROUNDTABLE (PT 1): JULIE FAJGENBAUM: HOW AMEX BANKS OF MOBILE MARKETING
Click here to listen to MOBILE ROUNDTABLE PT 1: JULIE FAJGENBAUM - HOW AMEX BANKS ON MOBILE... Read more
Tags: advertising, american, amex, branding, dorrian, express, fajgenbaum, foursquare, jay-z, julie, lbs, location, marketing, media, mobile, mozes, music, pasqua, Porter, rachel, retail, retailing, shopping, social, twitter
Posted in Opinions | 1 Comment »
Report: Facebook Engagement Tactics of Bands
Posted by Doug Schumacher on August 31st, 2011 at 2:16 pm
Bands have some of the highest fan counts of all the Pages on Facebook. This analysis examines differences in what works for bands versus corporations, as well as some similarities.
This report analyzes the Facebook engagement trends for the following bands:
Black Eyed Peas
Green Day
Lady Gaga
Linkin Park
Metallica
Bob Marley
Yes, we realize Bob Marley's dead. But he lives on, partly through his Facebook page.
Three of the big takeaways for the music industry are:
Bands should be posting more content
Strong correlation between posting volume and engagement level
Weekends are a big opportunity for bands
It's a time when bands can engage with their fans when they're most free to check out new music or buy concert tickets. Bands in this report aren't posting much on Facebook.
Offline events can be used to drive considerable fan growth
When Facebook is THE place to go for information from the band, it encourages fans to Like the page.
You can review or download the entire report here:: http://bit.ly/bands0831
And if you register for Zuum, you'll have free access to the data we've used to crunch this chart. Access will remain open for the next week. You can register for Zuum here:
http://www.zuumsocial.com/register
Tags: analytics, bands, engagement, Facebook, music, music industry, Social Media, socialmedia
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
Creativing :: Angry Birds goes to the Super Bowl, content farming’s future, and Facebook’s most successful ads
Posted by Doug Schumacher on February 3rd, 2011 at 7:02 pm
The latest in new media marketing strategies and tactics from Creativing.com:
“Angry Birds” To Star in Super Bowl Ad
Not sure which is more remarkable. That a 99 cent social game for mobile phones is running a Super Bowl spot, or that said game is being turned into a movie. Seeing them embedding game play components into the commercial is cool — brings alternative tactics like that to the forefront given the global impact of the spot — even though that trick has been done before.
Facebook Introduces a Credibility Score With New Social Commenting Plugin
This is great news for brands hoping to attract quality engagement on their site and Facebook Pages. Anyone involved in monitoring Facebook Pages comments for brands has dealt with trolls. This tool is helping identify them, exposing their behavior to members of the community. This should also be functional on a brand’s site pages, and overall should lift the caliber of discussions on their Facebook-networked properties.
The Rise And Fall Of Content Farms
This article is a great read on why brands looking to create distinction ... Read more
Tags: Apple, apps, campaigns, content, creative, Data, ecommerce, Facebook, gaming, google, iads, ipad, iPhone, mobile, mobilegaming, music, paidmedia, social, socialgaming, socialmedia, tablets, trends, ux
Posted in Social Media | No Comments »
Bing searches for entertainment dominance
Posted by Jodi Harris on June 24th, 2010 at 8:48 pm
This week, Microsoft held a Red Carpet-style Hollywood event to unveil a cast of entertainment features for its Bing search portal. It's a smart move for Bing, which would do well to distinguish itself as a trusted, one-stop search shop for music, television, movies, and gaming information.
Here are some highlights of Bing's new entertainment features (you can find full details in the official Bing Blog post):
Step up your engagement! Don't miss out on the latest tips for capturing the attention of the new media audience. Attend iMedia's Entertainment Marketing Summit, June 29 in Santa Monica, Calif. Request your invitation today.
Music
Bing now provides instant lyric answers for top songs and points searchers toward upcoming local concerts and venue information. Searchers will also find photos, videos, and even tour dates for their favorite acts at Bing.com. In addition, Bing has partnered with Zune to offer full-length, single-play streams of more than 5 million songs (30-second previews are offered after the first play), and also offers a direct connection to purchase and download songs from Zune, iTunes, and Amazon.com MP3.
Movies
Any search engine can help movie fans find local listings, but the new Bing integrates Bing Maps to help searchers plan their... Read more
Tags: bing, entertainment, games, Microsoft, movies, music, Search, social, TV
Posted in Search | No Comments »
