Bands have some of the highest fan counts of all the Pages on Facebook. This analysis examines differences in what works for bands versus corporations, as well as some similarities.
This report analyzes the Facebook engagement trends for the following bands:
Black Eyed Peas
Yes, we realize Bob Marley's dead. But he lives on, partly through his Facebook page.
Three of the big takeaways for the music industry are:
Bands should be posting more content
Strong correlation between posting volume and engagement level
Weekends are a big opportunity for bands
It's a time when bands can engage with their fans when they're most free to check out new music or buy concert tickets. Bands in this report aren't posting much on Facebook.
Offline events can be used to drive considerable fan growth
When Facebook is THE place to go for information from the band, it encourages fans to Like the page.
You can review or download the entire report here:: http://bit.ly/bands0831
And if you register for Zuum, you'll have free access to the data we've used to crunch this chart. Access will remain open for the next week. You can register for Zuum here: