Tagged 'murdoch'

Will people pay for content?

Posted by Brandt Dainow on February 25th, 2010 at 12:00 am

There's been quite a bit of talk about whether newspapers can restrict content to subscriber's since Rupert Murdoch said he was going to restrict his news outlets online.  Rupert never says anything unless it serves his business interests, so I doubt it was a co-incidence restricting Google access while signing a deal with Bing in which they will have complete access (for a fee) happened at the same time as he was publicly trying to "save the future of newspapers." Today Neilssen released a study into what people will pay for.  The PDF is at http://blog.nielsen.com/nielsenwire/reports/paid-online-content.pdf  The key findings are:

78% believe that if they already subscribe to a newspaper, magazine, radio or television service they should be able to use its online content for free.
71% say online content of any kind will have to be considerably better than what is currently free before they will pay for it.
79% would no longer use a web site that charges them, presuming they can find the same information at no cost.
People are ambivalent about whether the quality of online content would suffer if people could not charge for it —34% think so, 30% think not; 36% have no idea.
62% believe that once they purchase content,... Read more

News Corp to block Google access in early 2010

Posted by Mario Sgambelluri on November 13th, 2009 at 12:00 am

I didn't believe it. When News Corp CEO Rupert Murdoch said he would probably block Google from crawling his digital news properties, I thought it was hype. There have been bold statements on digital from Murdoch before.
Remember, when News Corp first bought the Wall Street Journal, Murdoch wanted to make WSJ.com free. "We are studying it and expect to make that free," he said. Why? He expected to boost the audience from one million paying subscribers to 10-15 million by tearing down the pay wall.
But that's changed. In recent remarks, he said "We'd rather have fewer people coming to our Web site but paying." What's more, he feels search companies (like Google) "steal [News Corp's] stories." And he's convinced search traffic is disposable. Regarding readers driven to his sites by search he said, "they don't suddenly become loyal readers of our content."
Jonathan Miller, News Corp's digital chief echoed the sentiment this week. "The traffic which comes in from Google brings a consumer who more often than not read one article and then leaves the site… You can survive without it."
So when does News Corp plan to pull the plug on Google traffic? Early 2010 it looks like. According to Miller, it's a matter of "months... Read more